BOSTON, Mass. – September 23, 2014 – Celtra Inc., provider of the first cross-screen HTML5 technology for brand advertising, has been named the winner of a Gold Stevie Award in the New Product or Service of the Year - Software - Marketing/Public Relations Solution category of the 2014 American Business Awards.
After winning bronze in 2012, and silver in 2013, Celtra was this year awarded a Gold and a Bronze Stevie Award in the category. The winners of this premier USA business awards program were selected by more than 250 executives worldwide who participated in the judging process from May through early August. Recognition follows the 2014 ASPY Award for best ad product innovation and solidifies the company’s position as the industry leader in providing advertisers and media suppliers with the best display-advertising platform for streamlined ad creation, analytics and optimization across smartphones, tablets and desktop.
“It is an honor for Celtra to be recognized by the industry and presented on both product and business level with such coveted awards,” said Mihael Mikek, Celtra co-founder and Chief Executive Officer. “The awards emphasize the importance of the digital advertising technology Celtra provides to solve one of key industry challenges: delivering the right message from advertisers to consumers, utilizing cross-channel engagement in today’s fully connected, mobile world.“
Celtra has also been named to the AlwaysOn OnMedia Top 100 Private Companies list under the B2B: Advertising Networks category. According to AlwaysOn, companies listed in the OnMedia Top 100 Private Companies list are the future of retail, commerce, and content, bringing people together with the products and services they want. OnMedia 100 companies are pushing forward with new developments, opening up new markets, and transforming old industries into a vibrant new ecosystem that embraces forward-thinking, technology-minded product developers and their customers.
Celtra’s AdCreator 4 is built for programmatic friendly cross-screen campaigns, utilizing a single platform for streamlined ad creation, analytics with consolidated reporting and optimization across all screens. The company recently announced the release of the new AdCreator media analytics, which includes cross-screen viewability metrics, accidental ad expansion tracking and performance benchmarking.