CAMBRIDGE, Mass, September 20, 2012 - The industry leader for rich media advertising and analytics across mobile devices, today announced its AdCreator platform has won MassTLC's Innovative Mobile Technology of the Year Award. AdCreator provides advertisers with a brilliantly simple rich media ad production and delivery platform that offers a superior consumer experience. AdCreator, which is used by agencies, publishers and ad networks in more than 20 countries, is the only complete, sdk agnostic, mobile ad creation platform for building, trafficking and tracking effective rich media mobile advertisements.
MassTLC recognized Celtra's AdCreator platform for creating the first solution for brands to create customizable rich media Facebook Page posts -- Rich Media Post for Facebook. The approach Celtra has developed is the best way for brands to engage with consumers on Facebook. The HTML5 rich media units are tailored for Facebook's mobile audience and take advantage of the unique capabilities of smartphones and tablets such as touch, gyroscopic features and location-awareness.
"Rich Media Post brought rich media advertising experiences into the Facebook mobile environment and has delivered an unprecedented level of user engagement," said Mihael Mikek, founder and CEO at Celtra. "Beyond highlighting the importance of facilitating brand interactions on Facebook, this award gives further merit to the importance of ubiquitous digital advertising solutions in today's increasingly mobile world. With AdCreator, we not only offer a way to create Facebook Rich Media Posts that work seamlessly across major mobile platforms -- we also offer the ability to build beautiful rich media ads that leverage Twitter, Foursquare and Instagram. No one else in the industry can do this."
More than 600 technology executives, entrepreneurs, investors and students packed Boston's Renaissance Hotel's ballroom Thursday, September 13, 2012 to celebrate the presentation of the 2012 MassTLC Leadership Awards. A committee of more than 40 industry executives, thought leaders and media were involved with the selection process for the nominees and determined the winners. For a full list of finalists and recipients in each category, please visit: masstlcawards.org.