Company Blog

The Celtra Company Blog is where we make announcements, share with you our expertise
on rich media mobile advertising, industry trends, partner programs and much more

  1. 3 Ways Agency Calls for Viewability will Change Ad Buying

    July 23, 2014 Written by Celtra

    Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. Industry chatter says that around 50 percent of ads aren’t viewable — though a recent study found that it’s closer to 40 percent. Agencies, quite reasonably, want to know their ads are being seen.

    Category: Guest Blog Post

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  2. Monotype Web Fonts Now Available in AdCreator 4

    June 23, 2014 Written by Martijn Dijkhuizen & Matija Zupan

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    We recently partnered up with Monotype, the leading global type foundry and technology provider, and equipped AdCreator 4 users with a wide selection of Monotype’s stunning Web fonts supported across all platforms and devices.

    Category: Features

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  3. The Creative Virtuous Cycle

    June 13, 2014 Written by Victor Milligan, CMO, Nexage

    Virtuous cycles are wonderful things. And a creative virtuous cycle is now squarely in place on the Nexage Exchange. The cycle is quite simple; actions by publishers to increase the inventory of high-impact ad formats such as rich media and video are met with positive actions by media buyers to build and deliver these ads – which compels publishers to build more (and so on). 

    Category: Guest Blog Post

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