Company Blog

The Celtra Company Blog is where we make announcements, share with you our expertise
on rich media mobile advertising, industry trends, partner programs and much more

  1. Beyond efficiency: programmatic needs heart and soul

    March 25, 2015 Written by Miha Mikek
    Beyond efficiency: programmatic needs heart and soul

    Talk about your buzzwords: one of the most intriguing topics bubbling to the top of marketing chatter these days is “programmatic.” It doesn’t necessarily mean much to those outside the industry yet —but this staid terminology belies a fascinating technology that has transformed advertising. This revolution in ad placement is worthy of the hype; just ask anybody in digital marketing.

    Category: Digiday

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  2. Brands: Stop acting like pick-up artists, begin romancing instead

    March 12, 2015 Written by Celtra
    Brands: Stop acting like pick-up artists, begin romancing instead

    Dating is a famously frustrating experience, with 100 percent of active daters reporting dissatisfaction with the process. OK, so that’s a fake statistic. But the fact is, most people would prefer to not date more than they have to. They’d rather find the right person, the first time, and start the fun part of getting to know each other.

    Category: Digiday

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  3. Q4 Mobile Display Ad Performance Report Released

    February 18, 2015 Written by Lena Hofman

    We’ve just released Q4 2014 Mobile Display Ad Performance Report; a quarterly published benchmarks providing insight and market analysis about the performance of mobile display ad products.

    Category: Research

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