Company Blog

The Celtra Company Blog is where we make announcements, share with you our expertise
on rich media mobile advertising, industry trends, partner programs and much more

  1. Using Creativity to Gain Practical Knowledge: Automation Testing of Web Applications

    October 14, 2014 Written by Robert Sedovšek

    The goal of this joint project with the Faculty of Computer and Information Science, University of Ljubljana was to improve Celtra’s tools and services for testing, reduce the amount of manual testing and detect errors before they’re potentially seen by users.

    Category: Research

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  2. Yes, the iPhone 6 could reboot mobile ads. Here’s why.

    September 12, 2014 Written by Celtra

    iPhone 6

    The fanboys flocked. The tech press praised. (Well, mostly.) On Tuesday, Apple introduced the long-awaited iPhone 6, the company’s first new smartphone model since iPhone 5’s debut two years ago. In fact, Apple announced two new iPhone 6 models — both with larger screens and faster A8 processors.

    Category: Digiday

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  3. Ad tactics of the auto industry

    September 4, 2014 Written by Celtra

    In just the past few years, digital ad spending in the automotive industry has risen quickly, and this growth shows no signs of stopping. According to eMarketer, the auto industry spent a staggering $5.11 billion on digital advertising in 2013. This year, that number will rise about 14.4 percent to $5.85 billion. Projections show that automotive advertising dollars will continue to steadily migrate to digital in the years to come.

    Category: Digiday

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