If advertising budgets are any indication, the banner ad is poised to take a leap forward. According to Digiday’s most recent State of the Industry report, more than half of marketers surveyed plan to invest more in creative display executions, with engagement becoming a larger focus as they move beyond the click.
Focusing on being leaders in what you do, providing superior service and developing a cutting edge product is no easy task. This, whilst at the same time working at a fast moving pace, can sometimes mean that slowing down to find an opportunity to help refocus and strengthen a partner’s strategy can be a luxury. We recently had an opportunity to do so, and there are immense benefits of such close collaboration.