Talk about your buzzwords: one of the most intriguing topics bubbling to the top of marketing chatter these days is “programmatic.” It doesn’t necessarily mean much to those outside the industry yet —but this staid terminology belies a fascinating technology that has transformed advertising. This revolution in ad placement is worthy of the hype; just ask anybody in digital marketing.
Dating is a famously frustrating experience, with 100 percent of active daters reporting dissatisfaction with the process. OK, so that’s a fake statistic. But the fact is, most people would prefer to not date more than they have to. They’d rather find the right person, the first time, and start the fun part of getting to know each other.