Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. Industry chatter says that around 50 percent of ads aren’t viewable — though a recent study found that it’s closer to 40 percent. Agencies, quite reasonably, want to know their ads are being seen.
We recently partnered up with Monotype, the leading global type foundry and technology provider, and equipped AdCreator 4 users with a wide selection of Monotype’s stunning Web fonts supported across all platforms and devices.
Virtuous cycles are wonderful things. And a creative virtuous cycle is now squarely in place on the Nexage Exchange. The cycle is quite simple; actions by publishers to increase the inventory of high-impact ad formats such as rich media and video are met with positive actions by media buyers to build and deliver these ads – which compels publishers to build more (and so on).