Company Blog

The Celtra Company Blog is where we make announcements, share with you our expertise
on rich media mobile advertising, industry trends, partner programs and much more

  1. Cross-screen is nothing without Web fonts

    August 12, 2014 Written by Celtra

    Monotype fonts

    While typography might not be a water-cooler topic, it has over the past few years emerged from design circles and entered our wider industry discourse. Choosing the right font for any form of written communication material has become a concern no longer confined to single departments, especially in the case of brands. From readability to aesthetics, a knowledge of typefaces is now an essential attribute of the contemporary brand executive.

    Category: Guest Blog Post

    Continue reading

  2. 3 Ways Agency Calls for Viewability will Change Ad Buying

    July 23, 2014 Written by Celtra

    Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. Industry chatter says that around 50 percent of ads aren’t viewable — though a recent study found that it’s closer to 40 percent. Agencies, quite reasonably, want to know their ads are being seen.

    Category: Guest Blog Post

    Continue reading

  3. Bank on interactive display ads

    July 9, 2014 Written by Celtra

    This is the third part of the “Mobile display ads know-hows” series sharing brief best practice insights from Celtra’s Q1 vertical-specific display advertising benchmark reports.

    Category: Benchmarks

    Continue reading