The fanboys flocked. The tech press praised. (Well, mostly.) On Tuesday, Apple introduced the long-awaited iPhone 6, the company’s first new smartphone model since iPhone 5’s debut two years ago. In fact, Apple announced two new iPhone 6 models — both with larger screens and faster A8 processors.
In just the past few years, digital ad spending in the automotive industry has risen quickly, and this growth shows no signs of stopping. According to eMarketer, the auto industry spent a staggering $5.11 billion on digital advertising in 2013. This year, that number will rise about 14.4 percent to $5.85 billion. Projections show that automotive advertising dollars will continue to steadily migrate to digital in the years to come.
While typography might not be a water-cooler topic, it has over the past few years emerged from design circles and entered our wider industry discourse. Choosing the right font for any form of written communication material has become a concern no longer confined to single departments, especially in the case of brands. From readability to aesthetics, a knowledge of typefaces is now an essential attribute of the contemporary brand executive.