In a market increasingly carved up into smaller and smaller pieces along demographic lines, marketers are hungry for techniques with more universal appeal. And one thing is pretty true for all of us: From the cradle to the grave, we all love to play games.
The mobile advertising ecosystem is exploding. Global mobile ad spend is expected to exceed $45 billion in 2015, according to eMarketer. A major reason for the increase is the development of new ad units that organically appear within content, spurred by technological advances as well as an increasing number of smartphones with larger screens.
With the holidays just around the corner, consumers are already preparing for the biggest shopping spree of the year. Is your marketing ready?