Social Rich Media (SRM) proves to be an effective channel for stellar advertising performance. In a case study for Magnum Pleasure Store SRM campaign for Facebook, Magnum saw impressive results that elevated them to becoming a reputable social power brand in Australia.
Social Rich Media(SRM) continues to prove itself as a highly engaging advertising experience. A recently released case study for a Cadbury Dairy Milk Social Rich Media campaign for Facebook showcases the amazing performance reported and clearly illustrates the significant value Social Rich Media brings to mobile brand advertising.
Rich media mobile advertising is a great way for marketers to engage their audience. It delivers fantastic engagement results across the board and allows brands and agencies to move beyond impressions & clicks paradigm and communicate with consumers in much more meaningful way.