Company Blog

The Celtra Company Blog is where we make announcements, share with you our expertise
on rich media mobile advertising, industry trends, partner programs and much more

  1. 3 Ways Agency Calls for Viewability will Change Ad Buying

    July 23, 2014 Written by Celtra

    Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. Industry chatter says that around 50 percent of ads aren’t viewable — though a recent study found that it’s closer to 40 percent. Agencies, quite reasonably, want to know their ads are being seen.

    Category: Guest Blog Post

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  2. Bank on interactive display ads

    July 9, 2014 Written by Celtra

    This is the third part of the “Mobile display ads know-hows” series sharing brief best practice insights from Celtra’s Q1 vertical-specific display advertising benchmark reports.

    Category: Benchmarks

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  3. How TV shows can move on from the 15-second promo

    June 25, 2014 Written by Celtra

    This is the second part of the “Mobile display ads know-hows” series sharing brief best practice insights from Celtra’s Q1 vertical-specific display advertising benchmark reports.

    Category: Benchmarks

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