Company Blog

The Celtra Company Blog is where we make announcements, share with you our expertise
on rich media mobile advertising, industry trends, partner programs and much more

  1. It’s fun-time for marketers as display ads get gamified

    November 4, 2014 Written by Lena Hofman

    In a market increasingly carved up into smaller and smaller pieces along demographic lines, marketers are hungry for techniques with more universal appeal. And one thing is pretty true for all of us: From the cradle to the grave, we all love to play games.

    Category: Digiday

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  2. Why Do Certain Ad Units Work So Well on Our Brains? Psychology of the interstitial

    October 29, 2014 Written by Celtra

    Why Do Certain Ad Units Work So Well on Our Brains? Psychology of the interstitial

    The mobile advertising ecosystem is exploding. Global mobile ad spend is expected to exceed $45 billion in 2015, according to eMarketer. A major reason for the increase is the development of new ad units that organically appear within content, spurred by technological advances as well as an increasing number of smartphones with larger screens.

    Category: Research

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  3. Slideshow: 6 best practices to prepare your holiday marketing campaigns

    October 27, 2014 Written by Celtra
    Slideshow: 6 best practices to prepare your holiday marketing campaigns

    With the holidays just around the corner, consumers are already preparing for the biggest shopping spree of the year. Is your marketing ready?

    Category: Digiday

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