Company Blog

The Celtra Company Blog is where we make announcements, share with you our expertise
on rich media mobile advertising, industry trends, partner programs and much more

  1. New Creative Features Now Available in AdCreator 4

    November 24, 2014 Written by Tadej Strok

    We’re excited to announce the AdCreator’s builder just got richer for a whole set of powerful creative features. These features enable your audience to become more involved with the creative, allowing them to better express themselves and interact with your brand in exciting new ways.

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    Category: Features

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  2. It’s fun-time for marketers as display ads get gamified

    November 4, 2014 Written by Lena Hofman

    In a market increasingly carved up into smaller and smaller pieces along demographic lines, marketers are hungry for techniques with more universal appeal. And one thing is pretty true for all of us: From the cradle to the grave, we all love to play games.

    Category: Digiday

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  3. Why Do Certain Ad Units Work So Well on Our Brains? Psychology of the interstitial

    October 29, 2014 Written by Celtra

    Why Do Certain Ad Units Work So Well on Our Brains? Psychology of the interstitial

    The mobile advertising ecosystem is exploding. Global mobile ad spend is expected to exceed $45 billion in 2015, according to eMarketer. A major reason for the increase is the development of new ad units that organically appear within content, spurred by technological advances as well as an increasing number of smartphones with larger screens.

    Category: Research

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