Company Blog

The Celtra Company Blog is where we make announcements, share with you our expertise
on rich media mobile advertising, industry trends, partner programs and much more

  1. Q4 Mobile Display Ad Performance Report Released

    February 18, 2015 Written by Lena Hofman

    We’ve just released Q4 2014 Mobile Display Ad Performance Report; a quarterly published benchmarks providing insight and market analysis about the performance of mobile display ad products.

    Category: Research

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  2. How data-informed creative is giving new life to display

    February 11, 2015 Written by Celtra
    How data-informed creative is giving new life to display

    If advertising budgets are any indication, the banner ad is poised to take a leap forward. According to Digiday’s most recent State of the Industry report, more than half of marketers surveyed plan to invest more in creative display executions, with engagement becoming a larger focus as they move beyond the click.

    Category: Digiday

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  3. Xaxis and H-ART work with Celtra to strengthen their offering for GroupM

    January 23, 2015 Written by Harry Robinson

    Focusing on being leaders in what you do, providing superior service and developing a cutting edge product is no easy task. This, whilst at the same time working at a fast moving pace, can sometimes mean that slowing down to find an opportunity to help refocus and strengthen a partner’s strategy can be a luxury. We recently had an opportunity to do so, and there are immense benefits of such close collaboration.

    Category: Case Studies

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