Content is the new digital currency. We see it in the ways publishers are reshaping their products, and in the way social networks deliver value to users.
61 per cent of mobile ad impressions in Q4 were served in apps, rather than web browsers, according to a Celtra report based on campaigns run on its platform.
Mobile marketing is not a switch brands can flick on once they decide that they want to make more of the channel - a mindset marketers will only break once they start treating it as a way people behave, according to Mindshare’s global mobile director James Chandler.
A Time Inc. executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said that interactive advertising experiences have helped the media brand's mobile ad revenue growth outpace its mobile traffic growth, jumping 100 percent in 2014 year over year.