Representatives for Celtra recently briefed MMW on their release of the new AdCreator analytics, which includes cross-screen viewability metrics, accidental ad expansion tracking and performance benchmarking.
The AdCreator technology supports desktop, tablet and smartphone screens and allows agencies, media suppliers and brand leaders to reliably track common metrics including viewable impressions and intentional ad expansions. It also adheres to Interactive Advertising Bureau guidelines for metrics and tracking techniques used for both browser and in-app. Matevz Klanjsek, co-founder and chief product officer at Celtra, said: "These new metrics will not only offer our partners a much..."
Monotype Imaging Holdings Inc, a leading provider of typefaces, technology and expertise for creative applications, has partnered with Celtra Inc to help brands deliver their signature design in advertising content across multiple screens.
Celtra Inc has released a new set of analytics functions for its AdCreator 4 cross-screen HTML5 technology which include the ability to measure viewability metrics in cross-screen interaction, both in-app and within the mobile web.
“Celtra has always been a huge advocate of transparency and fairness in ad space. For our viewability metrics release we’ve partnered with both media owners and buyers to explore together how ad viewability can improve the quality of advertising not only on mobile web and desktop, but also in mobile apps.” said Matevz Klanjsek, Co-founder and Chief Product Officer, Celtra. “These new metrics will not only offer our partners a much better insight into the quality of ad inventory, but also enable them to use a set of exciting new ad formats we’ve built using our new ad viewability capabilities.”