Celtra In The Media

See what’s been said about us in the media.

  1. Mobile Entertainment - October 29, 2014

    Infographic: A Guide to Gaming in Ads

    Marketers are needing to up their game to keep the attention of their audiences, and what better way than with a game?

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  2. AdWeek - October 29, 2014

    Why Do Certain Ad Units Work So Well on Our Brains? Psychology of the interstitial

    The mobile advertising ecosystem is exploding. Global mobile ad spend is expected to exceed $45 billion in 2015, according to eMarketer. A major reason for the increase is the development of new ad units that organically appear within content, spurred by technological advances as well as an increasing number of smartphones with larger screens.

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  3. VentureBeat - October 24, 2014

    Turning Mobile Ads Into Games Helps Them Perform Better

    Celtra has found that game-like ads perform significantly better than static, noninteractive display ads or videos. These interactive, gamified commercials saw better engagement and clickthrough rates, and people spent more spent interacting with the ads, according to a study the company performed. With mobile-advertising revenues on track to surpass $31 billion in 2014, every marketer and agency is looking for an edge — and Celtra thinks game-like ads, which it refers to as “gaming ads,” are exactly that.

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  4. Mobile Marketing Magazine - October 13, 2014

    Celtra Introduces Two New Ad Formats to Telegraph Mobile Site

    Celtra and the Telegraph Media Group (TMG) have unveiled two new high impact ad formats that will be utilised on the Telegraph’s mobile site. 

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  5. Mobile Marketing Magazine - October 7, 2014

    Top 10 mobile marketing campaigns of Q3

     Lufthansa entices travelers with interactive selfie campaign.

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