Opinion: Mobile poised to become the most important advertising channel
There’s little doubt that mobile advertising is changing the way brands reach consumers. Companies have been eager to take advantage of this powerful channel but until recently have clung to traditional methods. After several false starts, mobile ads are poised to become the single most important advertising channel, or certainly the only true competitor to $66.4 billion spent annually on TV ads in this country.
ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives.
If your opinion on what we should expect in this new year has not been expressed on ADOTAS, please feel free to leave your comments at the bottom of this page.
Advertising agencies have a glorious past. In the 1950s they pioneered television advertising. In the 70s, they drove the industry’s creative revolution. But over the past decade everything changed. With relentless innovation, ad tech companies started to dominate the advertising landscape and today agencies are often reduced to mere middlemen. With the rise of mobile as the next big thing in advertising, they have a chance to regain the lead.
It’s that time of the year again: impossibly long lines, inevitable crowds and hostile mobs swarming store entrances across the country for a chance to score big brand deals. The discounts will be bigger, crowds more hysteric and shops open earlier than last year. On this year’s “Black Friday,” we expect nothing less.