41.5 per cent of users who engaged with a mobile video ad during Q3 2014 completed it, according to figures from rich media ad firm Celtra.
There are multiple ad unit types that are more effective than standard mobile banners. However the latter still comprises an amazing 97 percent of US mobile display advertising.
Mobile enables the entertainment industry to raise awareness for its productions in a variety of unique ways.
Matevz Klanjsek, the chief product officer at Celtra, said that “Gaming ads are advertisements that use gameplay and/or gamification mechanics as a core of their user experience,” adding that “Most often, these ads look like branded minigames served into an ad placement.