Celtra In The Media

See what’s been said about us in the media.

  1. Mobile Marketing Magazine - February 23, 2015

    61 Per Cent of Ad Impressions from Apps, says Celtra

    61 per cent of mobile ad impressions in Q4 were served in apps, rather than web browsers, according to a Celtra report based on campaigns run on its platform.

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  2. AdWeek - February 13, 2015

    Facebook Uses Atlas to Analyze Messenger Campaign

    Talk about corporate synergy: Facebook used its Atlas ad platform to analyze its recent campaign backing its Messenger application.

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  3. The Drum - January 19, 2015

    ‘Mobile marketing is not a switch brands can flick on’, says Mindshare mobile chief James Chandler

    Mobile marketing is not a switch brands can flick on once they decide that they want to make more of the channel - a mindset marketers will only break once they start treating it as a way people behave, according to Mindshare’s global mobile director James Chandler.

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  4. Mobile Marketer - January 15, 2015

    Time Inc.'s mobile ad revenue growth outpaces traffic surge

    A Time Inc. executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said that interactive advertising experiences have helped the media brand's mobile ad revenue growth outpace its mobile traffic growth, jumping 100 percent in 2014 year over year.

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  5. Media post - January 14, 2015

    MEC To Use Celtra Ad Platform

    In a bid to help clients both improve their mobile messaging efforts and better integrate mobile with other channels MEC, the GroupM media agency, has struck a deal with Boston-based Celtra to use the latter’s technology to create mobile and cross-screen display ads using data to target the ads more precisely at what MEC termed would be “global scale.”

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