It’s that time of the year again: impossibly long lines, inevitable crowds and hostile mobs swarming store entrances across the country for a chance to score big brand deals. The discounts will be bigger, crowds more hysteric and shops open earlier than last year. On this year’s “Black Friday,” we expect nothing less.
DDB/Chicago just got a boost in its capabilities to produce ads for mobile devices— increasingly a prime focus in the advertising industry. Cambridge, MA.-based Celtra Inc., said it has inked a deal with DDB for the agency to use its cutting edge AdCreator 3 mobile ad software.
After a strong 2012 holiday season for mobile advertising, marketers took a step back in the beginning of 2013, then charged ahead again toward the end of the first quarter. In AdExchanger's third quarterly mobile roundup, mobile ad networks and companies found that rich media, targeting and the rise of tablets drove expansion in the mobile RTB space.