Celtra In The Media

See what’s been said about us in the media.

  1. DM News - September 9, 2014

    Time Has Come for Cross-Channel Video Campaigns

    People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.
     

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  2. Mobile Marketer - September 9, 2014

    Fox’s Gotham mobile video ads see 8x lift in engagement

    People and Entertainment Weekly magazines hosted mobile-centric video ads to promote Fox’s TV show Gotham and saw a lift in engagement 8 times higher than traditional desktop campaigns.

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  3. AdExchanger - August 7, 2014

    People and EW Improve Engagement With Multiplatform Video

    As mobile traffic grows, the stakes for advertisers also climb. This is especially true for a publisher like Time Inc., where mobile traffic increased 35% in six short months - from 39 million unique views in December to 53 million unique views in June. 

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  4. Mobile Marketing Watch - June 30, 2014

    Celtra Advocating New AdCreator Analytics

    Representatives for Celtra recently briefed MMW on their release of the new AdCreator analytics, which includes cross-screen viewability metrics, accidental ad expansion tracking and performance benchmarking.

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  5. WN.com - June 27, 2014

    Celtra unveils cross-screen analytics platform

    The AdCreator technology supports desktop, tablet and smartphone screens and allows agencies, media suppliers and brand leaders to reliably track common metrics including viewable impressions and intentional ad expansions. It also adheres to Interactive Advertising Bureau guidelines for metrics and tracking techniques used for both browser and in-app. Matevz Klanjsek, co-founder and chief product officer at Celtra, said: "These new metrics will not only offer our partners a much..."

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