Report finds new ad formats and data-informed creative are giving a new life to display brand advertising.
MEC in North America today announced a strategic partnership with Celtra, a leading creative, analytics and optimization platform for display advertising, for the creation of data-driven, mobile and cross-screen display ads. The partnership brings content, data, and media together, seamlessly enabling the right message to be delivered to the right audience at global scale, improving the quality and performance of digital advertising in a mobile-first world.
Following a successful UK launch, Celtra Inc., the leading creative, analytics and optimization platform for display advertising, today introduced Interscroller to the U.S. market, expanding the format to the desktop. Selected influential media partners, including Opera Mediaworks, AdTheorent® and Allrecipes are joining Celtra in the highly anticipated U.S. introduction of this revolutionary new ad format.
Telegraph Media Group (TMG) and Celtra Inc. have today officially announced the launch of two new high impact advertising formats for The Telegraph’s mobile site. This follows the success of the mobile site’s re-launch ahead of the FIFA World Cup and the Telegraph’s highest ever mobile page view numbers on A-Level results day.
Lufthansa among first to use the Selfie ad unit in personalized travel campaign