The report’s Q4 metrics indicate accelerated adoption of native ad formats, which markedly outperformed other rich media ad formats during the quarter, even as standard ads continued to perform well.
Top Industry Creative Executives Will Participate to Help Pioneer New Methods of User Engagement
Celtra to Drive Mobile Rich Media Adoption Across Ireland Agencies
Native Ads Forecasted to Take Off in 2014; Programmatic will be Demystified
Advancement in Creative Capabilities Empowers Agencies and Brands to Deliver Enhanced Mobile Advertising Offerings