Following a successful UK launch, Celtra Inc., the leading creative, analytics and optimization platform for display advertising, today introduced Interscroller to the U.S. market, expanding the format to the desktop. Selected influential media partners, including Opera Mediaworks, AdTheorent® and Allrecipes are joining Celtra in the highly anticipated U.S. introduction of this revolutionary new ad format.
Telegraph Media Group (TMG) and Celtra Inc. have today officially announced the launch of two new high impact advertising formats for The Telegraph’s mobile site. This follows the success of the mobile site’s re-launch ahead of the FIFA World Cup and the Telegraph’s highest ever mobile page view numbers on A-Level results day.
Lufthansa among first to use the Selfie ad unit in personalized travel campaign
Report finds new Smart video ad formats highly effective, highlighting an increasingly important role video plays in user engagement