News & Events

January 10th, 2012

Addictive Mobility Partners With Celtra For Socially Targeted Creative Campaigns

Addictive Mobility announces a new partnership with Celtra Inc., an industry leader for rich media advertising and analytics across mobile devices. The new initiative will allow both parties to strengthen their efforts in mobile social advertising in the North American market.

Addictive Mobility will make use of Celtra’s AdCreator, the industry’s most widely used self-service rich media ad creation platform. It will allow the social ad network to create, edit, distribute and measure rich media ads on a variety of platforms and devices. AdCreator is an industry favorite due to its relative ease of use and speed, as well as its advanced capabilities. These benefits make AdCreator the perfect choice for Addictive Mobility as the Toronto-based company becomes a well-known leader in mobile social targeting.

“Our partnership with Celtra comes at the perfect time as it allows us to focus solely on our social targeting efforts,” says Nussar Ahmad, Addictive Mobility CEO. “Celtra’s AdCreator will allow us to use social context and transition into rich media creative.”

Addictive Mobility’s AMO adSocial Network technology provides optimized social targeting by tracking conversations on social media applications. The partnership of rich media with accurate social targeting translates into cost-effective and engaging campaigns for advertisers and consumers alike. Celtra-powered campaigns will be highly optimized to reflect the real-time conversations that are happening on social media.

“We are very excited about extending the reach of Celtra rich media ad formats to Addictive Mobility’s social ad network,” said Mihael Mikek, CEO of Celtra.  “The combination of AdCreator’s extensive features along with our deep integrations into the leading social media platforms provide our clients with the most advanced capabilities for social media advertising.  Advertisers can integrate live Twitter feeds, Foursquare locations or Facebook sharing directly into their ads, connecting mobile consumers with the brand’s community and encouraging conversation around the ad or product.”

Addictive Mobility recently launched a campaign with AdCreator for spirits brand, Coors Light, which can be viewed at http://bit.ly/tPYgV5. Expect more Celtra and Addictive Mobility collaborations in 2012. 

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