Celtra offers the most flexible and easy-to-use platform that enables scalable, rich media mobile advertising across native apps and the mobile web on the most popular device platforms.
Sympatico.ca hosted the Canadian unveiling of AdCreator at an exclusive event today in Toronto. AdCreator is Celtra Inc.’s self-service rich media ad creation platform which enables advertisers to rapidly create ads that leverage the unique features and capabilities of smartphones, tablets and the mobile web.
“The expertise we have gained developing and executing these ad campaigns solidifies our position as a publisher committed to driving the growth of mobile advertising,” said Jonathan Dunn, Associate Director, Mobile Sales & Marketing at Sympatico.ca. “Progressive marketers like our launch partner RBC helped us to demonstrate the calibre of creativity and customer engagement mobile rich media can offer brands,” added Mr. Dunn.
AdCreator’s robust ad formats and analytics allow Sympatico advertisers to easily create campaigns in a user-friendly interface. It supports in-app and mobile web media and all major mobile OS to maximize user engagement.
“Our partnership with Sympatico, brings greater scale to the mobile ad campaigns we enable,” says Celtra’s CEO Mihael Mikek. “Together we’re accelerating the growth of mobile rich media in North America by giving advertisers broader reach and better access to the most engaging ad formats in mobile today.”
The successful completion of the first interactive mobile rich media ad campaign in Canada using Celtra’s advanced ad units was in support of RBC. It promoted RBC’s mobile application and used Canadian-exclusive ad units available to Sympatico’s mobile advertising customers. The ad offered an interactive experience contained within a third party site or application. Once the ad was clicked, it expanded to a full screen canvas profiling the app’s features, including bill payment, account balance updates and money transfer functionality, along with a call to action to download the app to compatible devices.
The campaign delivered positive returns for RBC, out-performing expectations. The program focused on existing customers and supported the bank’s commitment to piloting innovative programming and generating insights into new media advertising.
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Mobile Rich Media Grows Up, Scales Up.
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