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November 28, 2012

Celtra Releases Public Javascript API for Mobile Rich Media Creative Executions

CAMBRIDGE, Mass. – November 19, 2012 – Celtra Inc., the industry leader for mobile rich media advertising and analytics, today announced that the company has released the first version of its Javascript Creative API for its AdCreator mobile rich media advertising platform. The Celtra Javascript API enables designers and developers to quickly and easily execute complex rich media advertisements more autonomously.

“The Celtra Javascript API gives advertisers and agencies maximum creative flexibility,” said Matevz Klanjsek, co-founder and Chief Product Office of Celtra. “Although AdCreator has powerful out-of-the box capabilities, many of our clients want to develop unique creative executions to address specific marketing goals. The Celtra Javascript API instantly puts the power of Celtra’s most popular functionality into the hands of our partners who want to be more hands-on in building compelling rich media mobile advertisements.”

Celtra’s Javascript API makes it easier for designers and developers to build unique ad experiences in fun and innovative ways with the known reliability of AdCreator ads. Designers and developers can build custom ads by interacting with AdCreator components and actions directly from their code. The Javascript API enables advertisers to communicate with third party APIs to fetch content such as product information or store locations and then display that content in components like photo galleries or maps.

“Celtra's Javascript API will be a strong resource for creating dynamic rich media campaigns," said Adam Soroca, Chief Product Officer, Jumptap. "Jumptap's in-house design team has built some exceptional rich media units by leveraging Celtra, and we look forward to using this technology to take those ads to the next level.”

Celtra’s AdCreator platform is used by 8 out of the top 10 media agencies as well as the top 25 global ad networks, 35 premium publishers and 10 mobile exchanges, DSP Platforms and ad servers. The solution provides unmatched mobile rich media campaign creation, optimization and measurement, allowing brands to adjust on the fly to maximize consumer engagement. The platform empowers advertisers to embed rich features into their campaigns like video, content and image galleries that capture user’s attention and provides more opportunities for engagement.

For more information on AdCreator, please visit: celtra.com

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