Celtra offers the most flexible and easy-to-use platform that enables scalable, rich media mobile advertising across native apps and the mobile web on the most popular device platforms.
Celtra, the premier rich media mobile advertising company, today will announce at the MMA Forum in New York the availability of AdCreator 2.0, the first end-to-end, self-service mobile rich media ad platform. AdCreator uniquely empowers publishers and agencies to build, manage, measure and optimize rich media campaigns that run across multiple smartphones and tablets and can plug-and-play on the broadest range of ad servers, ad networks, mediation layers, demand side and supply side platforms.
"Where's creative team has been using AdCreator to rapidly create innovative and engaging rich media ad units for our advertisers," said Walt Doyle, Chief Executive Officer of Where, Inc. "AdCreator's extensive ad formats and analytics provide us with better rich media options to maximize mobile revenue and user engagement."
AdCreator enables anyone, even those without any software development skills, to quickly create, manage, and measure rich, engaging campaigns that can reach the broadest possible audience without the installation of any proprietary SDKs. Celtra customers can easily create the full range of IAB ad formats, from expandable banners to full page video interstitials, and optimize them to run either in-app or via the mobile web. These ads are automatically optimized to render across iOS and Android devices without additional programming.
Celtra's unique approach provides unmatched creative flexibility within their ad formats that can mix and match with more than 20 features to provide consumers with a highly engaging rich media experience. The company continues to pioneer new formats such as video interstitials and new features including gamification and game elements (painty, puzzle, gyro), social media integrations with Facebook and Twitter and location sensitivity (dynamic content based on location as well as store locator).
"We have solved many of the challenges facing the mobile advertising industry today--numerous devices, a lack of standards, multiple OS platforms and SDKs--by using open standards and providing fast and easy self-service tools to build, serve and measure rich media ads that run across a wide range of smartphones and tablets, mobile browsers and mobile apps," said Miha Mikek, Chief Executive Officer, Celtra. "As we continue to innovate, Celtra's AdCreator platform will enable publishers to tap into the full value of their mobile inventory across different mobile devices and for agencies to push the creative boundaries for their clients while reaching the right audience for their media buys more efficiently."
Celtra's AdCreator platform also provides a web-based reporting dashboard that offers access to detailed metrics including banner and panel impressions/interactions, clicks, video plays and conversion tracking. Users can quickly and easily find out exactly how users are interacting with their ads and then use this knowledge to optimize and improve the performance of their current and future campaigns.
Major publishers, ad networks and agencies are working with Celtra. Sample campaigns can be viewed at www.celtra.com/gallery.
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