Celtra’s AdCreator provides agencies and publishers with the most flexible and easy-to-use platform for creating, optimizing and tracking rich media ads on the widest array of HTML 5 enabled mobile devices around the world.
Pages and navigation
An ad can include any number of interconnected pages. You can duplicate them, re-order them and connect them in any way you want.You can also use a master page for things like backgrounds and menus, so you don't have to repeat yourself.
This structure makes the ads easy to create, edit and optimize. It allows AdCreator to intelligently pre-load pages and shorten loading times,resulting in an end-user experience that is comparable to that of a native app.
Actions and animations
Make your ads come to life by employing events and actions. Want to take the user to a different page when they tap a button? Or start a complex series of animations when they scratch off an image at least 75%?
The built-in and constantly growing collection of events and actions allows you to create an infinite number of unique user experiences without any coding or technical knowledge. If you are an advanced user, you can always plug in your JavaScript.
Components
Create galleries (e.g. grid, cover flow), product presentations (360º view, panorama), games (puzzle, memory), data-collection forms and maps, all within a matter of minutes.
Components are fully customizable modules that you can plug right into your ads. They are optimized for different mobile platforms and devices, which ensures flawless functionality and best possible user experience.
Trafficking
Once you're satisfied with what you've built, click Publish and easily traffic the creative through a number of supported ad networks, without worrying about clicktags, tracking pixels or SDK specifics.
If you get a new idea or change your mind later, you can always modify the ad and have the changes reflected instantly, even while the campaign is running.
Analytics
Don't settle for just impressions and clicks – find out exactly how users are interacting with your ads. See which pages they navigated to and how they interacted with the components you've used. Then use this knowledge to optimize your ads.
Trafficking metrics
- Impressions
- Actual impressions
- Expands (click, interactions)
- Actual expands (click, interactions)
- CTR (expands per impression)
Engagement metrics
- Pageviews (total and per page)
- Video plays (embedded and in native player)
- All events and actions triggered by features usage
- Any custom event