Users can personalize, preview and send prerecorded voice messages to any phone as a call or a VM. Call campaigns are usually associated with celebrities and are used for promotion of movies, music concerts or sport events. Call campaigns can be launched through online widgets, a website or integrated as a feature into an online video player. They can include interactive features (IVR) for message forwarding, comments, voting or WAP push. Celebrity calls generate an excitement among fans; they find such campaigns more personal and engaging.
Users can opt-in to receive alerts, news, promotions or downloadable content such us audio, video and pictures. Mobile channel creates new opportunities for retention-marketing programs. It provides the most personal, intimate and engaging communication with customers.
Integrated marketing campaigns demand custom solutions. Celtra’s modular platform enables custom campaign flows that combine both mobile channels (SMS and voice), have multiple opt-in options, include IVR features, and allow mobile content distribution.
Mobile channel is becoming an increasingly important link to reach the audience interested in entertainment. Users are eloquent, educated, hip and curious people, who absorb news, messages, jokes and information fast, yet selectively. Celtra’s solutions leverage the existing entertainment assets such as websites, blogs, and social media profiles to create mobile engagement opportunities for the brands.
