Callisto is a first-to-market marketing service, which enables fans to receive voicemail messages from their favourite player(s) directly after a match, tournament or event. The launch of Callisto offers athletes a completely new revenue stream and a unique media space for advertisers.
This unique blend of athlete and fan interaction will revolutionize not only the way fans associate with their idols but also how athletes control, communicate and develop their 'brand'.
Two widgets “Night Recreator” and “Wingman” create an excitement about the movie by providing an entertaining and movie relevant user experience. Widget users can personalize and send Ashton Kutcher’s phone calls to their friends to recreate a “wild night out” or to send a “wingman” advice during the party, dating or any other situation.
Viral mobile marketing campaign promoted by online widgets generated over 50,000 peer-to-peer user engagements, 12,000 widget embedments to personal social community profiles and over 200,000 widget impressions within those users’ profiles.
An experimental mobile marketing campaign through online widgets promoted Jack Black’s video guide to “Sweeding” and video trailers from the movie “Be Kind Rewind”. Users were able to share featured video trailers and surprise friends with a call from Jack Black.
More then 1,100 users embedded this commercial widget to their personal online profiles within Facebook and MySpace communities. Embedded widgets resulted in over 9,000 user engagements.
