Infographics

Adverscience - Harnessing science to enhance ad creative

September 22, 2015

Looking at the science behind advertising, this infographic shows how our brains perceive, and respond to ads. The impact of design on the brain is far more powerful than most people realize. When building a creative ad there has to be a perfect balance between the art and the science of creative messaging to induce the right emotions and make it memorable.

Adverscience - Harnessing science to enhance ad creative
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