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Infographics

Gaming in Display Ads

October 24, 2014

From the cradle to the grave, we all love to play games. So it is not surprising that display ads that take advantage of this natural affinity and include games see them translate into increased brand engagement. In a recent study, we put this theory to the test by comparing the performance of AdCreator 4-powered standard HTML5 display ads with minigames against standard HTML5 display ads without gaming elements.

Gaming in Display Ads