Two widgets “Night Recreator” and “Wingman” provoked and encouraged online users to personalize and send Ashton Kutcher’s phone calls to their friends to recreate a “wild night out” or send a “wingman” advice.
"Carmen's crush" - Viral video campaign that includes personalized phone calls by Carmen Electra is shortlisted for MCA (Mobile Content Awards) in the category - best advertising or marketing service campaign.
Celtra's on-demand platform known as Fooch Campaign Manager (FCM) delivers personalized and video synchronized phone calls as part of an interactive campaign for "Meet the Spartans," starring Carmen Electra. Celtra offers an on-demand service for message-based mobile marketing. The Fooch Campaign Manager (FCM) platform provides Voice, SMS and WAP push connectivity through a powerful on-demand application for campaign management.
