Beyond managing creative. Mastering creative.

Celtra’s Creative Management Platform (CMP) is a cloud-based, self-service software for managing the entire creative lifecycle of digital advertising — improving advertising effectiveness while reducing operational costs.

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The power of creative technology helps ad makers make better ads and decision makers make better decisions.

Ad Makers

Dynamic by design. Scalable by automation. 

  • Dynamic personalization with first and third party data and content feeds
  • Automate global to local production
  • Tap into the power of the most advanced and adept creative feature suite on the market
  • Transform your creative from a single source to create bespoke ad experiences for any platform

Decision Makers

Media is real-time.
Creative and business decisions should be too.

  • Enable real-time actionability and data-driven adaptation in your creative, so that your ads’ competitive advantage is optimized in each media impression and engagement
  • Centralize all teams’ work for consistent quality control and transparency
  • Measure and experiment on the performance of your ads, and make changes mid-campaign, in real time

“Celtra was a key player for us to drive engagement with the consumer, to create a much higher return of investment of every dollar that we invest in communication.”


Trusted by some of the world’s largest and most innovative brands and media companies