Beyond managing creative. Mastering creative.

Celtra’s Creative Management Platform (CMP) is a cloud-based, self-service software for managing the entire creative lifecycle of digital advertising — improving advertising effectiveness while reducing operational costs.

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The power of creative technology helps ad makers make better ads and decision makers make better decisions.

Ad Makers

Dynamic by design. Scalable by automation. 

  • Dynamic personalization with first and third party data and content feeds
  • Automate global to local production
  • Tap into the power of the most advanced and adept creative feature suite on the market
  • Transform your creative from a single source to create bespoke ad experiences for any platform

Decision Makers

Media is real-time.
Creative and business decisions should be too.

  • Enable real-time actionability and data-driven adaptation in your creative, so that your ads’ competitive advantage is optimized in each media impression and engagement
  • Centralize all teams’ work for consistent quality control and transparency
  • Measure and experiment on the performance of your ads, and make changes mid-campaign, in real time

“Celtra was a key player for us to drive engagement with the consumer, to create a much higher return of investment of every dollar that we invest in communication.”

LUIS DI COMO, SENIOR VICE PRESIDENT GLOBAL MEDIA AT UNILEVER

Trusted by some of the world’s largest and most innovative brands and media companies