Press & Media

  • August 26, 2016|eMarketer

    Mobile Device Users Are Receptive to Ad [Inter]Scrollers

    Ad scrollers, a format that appears as a window revealing creative as the user scrolls, can have a positive effect across brand metrics, such as purchase intent and awareness. According to research, 51% of mobile device users who saw ad scrollers viewed a brand more favorably afterward, which is higher than the 46% of respondents who also had the same positive effect after exposure to expandable ads. Read the full article here
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  • August 15, 2016|The Drum

    The Scroller proving most popular mobile advertising format study claims

    The emerging mobile ad concept, the scroller, has increasingly been adopted by publishers and vendors alike and is set to become increasingly useful - particularly for content marketers as the scroller can run smoothly onto and off the screen as a user scrolls through an article - decreasing the tendency to block or overlook ads in the process.
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  • August 12, 2016|IAB Australia

    Mobile Creativity: From the Experts

    On August 3 members of the IAB Mobile Advertising Council participated in the “Latest and Greatest in Mobile Creativity” seminar at PwC. Read the event summary, speakers from GroupM, Celtra, Yahoo7 and Big Mobile
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  • August 10, 2016|Mobile Marketer

    SpringHill Suites by Marriott® Launches First-to-Market Mobile Programmatic Interscroller

    SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic  interscroller  format to offer users an immersive tour of a room, resulting in nearly three times higher ad engagement than the benchmark for hospitality brands.
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  • July 27, 2016

    Hotmob and Celtra Join Forces to Debut Interscroller Network in Hong Kong

      Hotmob, Hong Kong’s leading mobile advertising marketplace is pleased to collaborate with Celtra launching the first branded video-enabled ‘Interscroller Network’ in Hong Kong.
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  • July 25, 2016|eMarketer

    Marketers Find Ad Clutter Challenging

    Research from Celtra found that publishers are looking to improve the ad experience for users. More than half of US media professionals said it was important to improve the creative content of the ad. Another 44.6% said making the creative messaging more relevant was key. Nearly a third of media professionals surveyed by Celtra said that improving the quality of inventory was important, and more than a quarter said lowering the number of placements to reduce clutter was. 
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  • July 11, 2016|MediaPost

    Will the [Inter]Scroller Redefine Mobile Ads?

    Article based on research by the IAB, Celtra and PadSquad to prove relevant and considerate advertising through Celtra's Interscroller format, is more effective than intrusive, poor quality ads. Overall, the results were very positive, 35% of the people who saw the scroller ad expressed positive feelings about how the ad revealed itself -- relative to the 16% who said the same for the standard expandable. Ultimately, an ad concept that balances a high degree of interactivity with a less heavy and intrusive user experience can offer advertisers a better means to effectively communicate on mobile.  
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  • July 4, 2016|Advertising Age

    IAB Study Praises Mobile Ad Format I Celtra's Interscroller Video

    An emerging mobile ad unit that fills the screen without covering up editorial content is a promising approach to ad-blocking concerns, according to a study released Thursday by the Interactive Advertising Bureau. "Scrollers" are mobile ad units that appear as a full-screen window onto a creative execution as consumers scroll down on a web page. Because consumers can simply scroll past them, the ads are non-invasive, according to the report. About 67% of those who saw the scroller ad said it was distinctive when compared to all other mobile ads, compared to 57% of people who saw the expandable banner.  
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  • June 27, 2016|Marketing Land

    What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?

    Celtra offers a leading dynamic creative tool, within the AdCreator Software, while citing Celtra for our dynamic creative capabilities, the article explains nicely what some call CMPs and DCOs. Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it differently. In DCO, a variety of ad components — such as main body backgrounds, main images, overlay text, and so on — are dynamically assembled when they are served, according to the particular needs of the impression. Vendors include... Celtra ..
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