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  • September 22, 2016|ExchangeWire

    Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Pre-roll versus mid-roll video ads; Growth of programmatically traded ads; FMCG & mobile ads.
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  • September 19, 2016|Mobile Marketing Magazine

    Celtra Sees Improved Q2 Ad Engagement Figures

    Rich media ad tech firm Celtra has released its Q2 Mobile Ad Performance Report. In Q2, most impressions were seen in the Consumer Packaged Goods (CPG) industry and on smartphone devices. Slightly more impressions ran in in-app environments than on web. The report found overall improvement across key engagement metrics, including ad expansion rate, ad engagement rate and time spent, which can be attributed to seasonality, better quality of creatives as well as a maturing buying ecosystem with improved targeting.
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  • September 14, 2016|Mobile Marketing Magazine

    When Premium Goes Programmatic! Interview with Celtra's CPO, Matevz Klanjsek

    Programmatic trading is transforming the way that marketers, publishers and brands can work, providing tools that reach more targeted audiences while still working at massive scale. The ability to reach people on their most personal devices has never been more powerful. (Article includes case study 'SpringHill Suites by Marriott video interscroller, served programmatically with PadSquad')​
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  • September 12, 2016|AdNews (APAC)

    GroupM taps UTS data visualisation tech to explain viewability standard

    GroupM’s annual technology event Mlab is returning this week and as part of the exhibition the media agency network is tapping into University of Technology Sydney’s cutting edge data visualisation room to look under the hood of viewability. The event, now in its fourth year, is part of GroupM’s efforts to showcase to clients some of the biggest opportunities in emerging media. Snapchat, News Corp’s Storyful and Unruly, Twitter, Celtra, InMobi and Tumblr are throwing their hats in the ring to showcase themselves as part of the future of media at this year’s event.
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  • September 5, 2016|MediaPost

    AdTheorent Partners With Celtra To Optimize Cross-Device Trolli Brand Campaign

    AdTheorent, a predictive targeting digital ad network, announced the results of the “Crawlers for Ballers” cross-screen campaign promoting Trolli’s Sour Brite candy. The ad campaign featured AdTheorent’s Cross-Environment Map (CEM) in conjunction with Celtra’s Universal Expandable Flex ad format. 
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  • September 5, 2016|PerformanceIN

    It’s Time for Premium Publishers to Consider Mobile Before Desktop

    "Mobile ads are no longer about the hard sell.. elements such as the vertical video formats, are designed to ensure minimal effort is needed by the user to either engage with or exit the ad." The full article is available to read here
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  • August 26, 2016|eMarketer

    Mobile Device Users Are Receptive to Ad [Inter]Scrollers

    Ad scrollers, a format that appears as a window revealing creative as the user scrolls, can have a positive effect across brand metrics, such as purchase intent and awareness. According to research, 51% of mobile device users who saw ad scrollers viewed a brand more favorably afterward, which is higher than the 46% of respondents who also had the same positive effect after exposure to expandable ads. Read the full article here
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  • August 15, 2016|The Drum

    The Scroller proving most popular mobile advertising format study claims

    The emerging mobile ad concept, the scroller, has increasingly been adopted by publishers and vendors alike and is set to become increasingly useful - particularly for content marketers as the scroller can run smoothly onto and off the screen as a user scrolls through an article - decreasing the tendency to block or overlook ads in the process.
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  • August 12, 2016|IAB Australia

    Mobile Creativity: From the Experts

    On August 3 members of the IAB Mobile Advertising Council participated in the “Latest and Greatest in Mobile Creativity” seminar at PwC. Read the event summary, speakers from GroupM, Celtra, Yahoo7 and Big Mobile
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