Press & Media

  • April 4, 2017|Adotas

    The 30-Second Pre-Roll Must Die. Now What?

    Shorter, robust and adaptive interactive video ads are here to the rescue. In a world where even Youtube is aiming to kill the 30-second pre-roll, marketers are again on a quest to redefine digital video advertising. While new standards are successfully cutting ads down to a mere 15, 10 or even 6 seconds, most marketers have yet to master the art of economically creating interactive video advertising. There isn’t a better time than now to wield the influence of interactive video advertising. The format has been revived by a shift in content consumption habits – fueled by big social networks – and has been found to draw higher engagement than static content. Users are now more inclined to interact with video content altogether. More importantly, compared to its predecessors, the format provides more compelling engagement data that reveals deeper insights about audiences.
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  • March 15, 2017|Mobile Marketer

    Why brands must develop creative as a scalable layer

    Super Bowl Sunday is like Christmas for the advertising industry. Each year, brands and their advertising agencies pay millions of dollars to be featured in what is arguably the year’s most-watched televised event. Brands pour all their efforts into coming up with creative, noteworthy ads to stick out from the pack to create awareness and a presence on social media channels.    While an ad in the Super Bowl can mean significant recognition, it is curious that brands do not put more effort into keeping that momentum going after the Super Bowl.    Spot on
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  • January 9, 2017|Chief Marketer

    2017: The year we get Mobile right

    When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences and failing to realize the promised return on advertising dollars. A recent Forrester survey, “The Mobile Ad Experience Matters To Your Media ROI,” found that only 27% of mobile ads invoked a positive reaction. And that is among those users that haven’t already become so frustrated that they installed ad blockers to avoid seeing the ads in the first place. Ironic given that the top objectives marketing leaders note for mobile advertising are to improve brand awareness, engagement and sentiment. Overall, Forrester estimated 55% of overall mobile ad dollars were wasted.
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  • November 28, 2016|Mobile Marketing Watch

    Celtra Takes Top Honors at 2016 Effective Mobile Marketing People’s Choice Awards

    Celtra, a creative technology platform for video and display brand advertising, announced Tuesday that the company was named the winner of the Ad or Marketing Tech Platform category.
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  • November 21, 2016|Ad Tech Daily

    MOBKOI Responds to Publisher Demand with Launch of New Creative Studio

    MOBKOI leverage Celtra's innovative mobile technology and video formats to launch their new Creative Studio! Congratulations MOBKOI!
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  • November 4, 2016|Alma Media

    Online rich media ads engage users and improve user experience

    ”Consumers don’t hate ads. They just don’t like bad ads”, read the full interview with Clément Frey, Director of Media Partnerships at Celtra, with Alma Media. Alma Media uses Celtra’s Ad Creator platform to build rich media ad solutions for its clients. The tool makes it technically quick and easy to execute rich media ads. Celtra’s tool is unique in Finland, it works on all devices and enables to produce rich media ads even from traditional advertising elements. The tool offers plenty of analytics and is open for use for all of Alma Media’s ad clients.    
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  • October 13, 2016|PRNewsWire

    Celtra Shortlisted for the Effective Mobile Marketing People's Choice Awards

    Celtra, the leading creative technology platform for video and display advertising, today announced that the company has been named a finalist under the Ad or Marketing Tech Platform category in the Effective Mobile Marketing People's Choice Awards. In addition, Celtra's Chief Revenue Officer, Jonathan Milne, has been named a finalist under the Mobile Marketer of the Year category.
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  • October 12, 2016|eMarketer

    What Makes the Perfect Mobile Ad?

    When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance to them.
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  • October 5, 2016|Digerati

    Can data conquer the mobile ad blocking global trend?

    Digerati sat down with Richard Knott, Regional Director, APAC at Celtra, to dig a little deeper into the core issue and find out what role data may play in stopping the blocking epidemic.
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