Press & Media

  • October 13, 2016|PRNewsWire

    Celtra Shortlisted for the Effective Mobile Marketing People's Choice Awards

    Celtra, the leading creative technology platform for video and display advertising, today announced that the company has been named a finalist under the Ad or Marketing Tech Platform category in the Effective Mobile Marketing People's Choice Awards. In addition, Celtra's Chief Revenue Officer, Jonathan Milne, has been named a finalist under the Mobile Marketer of the Year category.
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  • October 12, 2016|eMarketer

    What Makes the Perfect Mobile Ad?

    When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance to them.
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  • October 5, 2016|Digerati

    Can data conquer the mobile ad blocking global trend?

    Digerati sat down with Richard Knott, Regional Director, APAC at Celtra, to dig a little deeper into the core issue and find out what role data may play in stopping the blocking epidemic.
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  • September 22, 2016|ExchangeWire

    Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Pre-roll versus mid-roll video ads; Growth of programmatically traded ads; FMCG & mobile ads.
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  • September 19, 2016|Mobile Marketing Magazine

    Celtra Sees Improved Q2 Ad Engagement Figures

    Rich media ad tech firm Celtra has released its Q2 Mobile Ad Performance Report. In Q2, most impressions were seen in the Consumer Packaged Goods (CPG) industry and on smartphone devices. Slightly more impressions ran in in-app environments than on web. The report found overall improvement across key engagement metrics, including ad expansion rate, ad engagement rate and time spent, which can be attributed to seasonality, better quality of creatives as well as a maturing buying ecosystem with improved targeting.
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  • September 14, 2016|Mobile Marketing Magazine

    When Premium Goes Programmatic! Interview with Celtra's CPO, Matevz Klanjsek

    Programmatic trading is transforming the way that marketers, publishers and brands can work, providing tools that reach more targeted audiences while still working at massive scale. The ability to reach people on their most personal devices has never been more powerful. (Article includes case study 'SpringHill Suites by Marriott video interscroller, served programmatically with PadSquad')​
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  • September 12, 2016|AdNews (APAC)

    GroupM taps UTS data visualisation tech to explain viewability standard

    GroupM’s annual technology event Mlab is returning this week and as part of the exhibition the media agency network is tapping into University of Technology Sydney’s cutting edge data visualisation room to look under the hood of viewability. The event, now in its fourth year, is part of GroupM’s efforts to showcase to clients some of the biggest opportunities in emerging media. Snapchat, News Corp’s Storyful and Unruly, Twitter, Celtra, InMobi and Tumblr are throwing their hats in the ring to showcase themselves as part of the future of media at this year’s event.
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  • September 5, 2016|MediaPost

    AdTheorent Partners With Celtra To Optimize Cross-Device Trolli Brand Campaign

    AdTheorent, a predictive targeting digital ad network, announced the results of the “Crawlers for Ballers” cross-screen campaign promoting Trolli’s Sour Brite candy. The ad campaign featured AdTheorent’s Cross-Environment Map (CEM) in conjunction with Celtra’s Universal Expandable Flex ad format. 
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  • September 5, 2016|PerformanceIN

    It’s Time for Premium Publishers to Consider Mobile Before Desktop

    "Mobile ads are no longer about the hard sell.. elements such as the vertical video formats, are designed to ensure minimal effort is needed by the user to either engage with or exit the ad." The full article is available to read here
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