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  • July 27, 2016

    Hotmob and Celtra Join Forces to Debut Interscroller Network in Hong Kong

      Hotmob, Hong Kong’s leading mobile advertising marketplace is pleased to collaborate with Celtra launching the first branded video-enabled ‘Interscroller Network’ in Hong Kong.
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  • July 25, 2016|eMarketer

    Marketers Find Ad Clutter Challenging

    Research from Celtra found that publishers are looking to improve the ad experience for users. More than half of US media professionals said it was important to improve the creative content of the ad. Another 44.6% said making the creative messaging more relevant was key. Nearly a third of media professionals surveyed by Celtra said that improving the quality of inventory was important, and more than a quarter said lowering the number of placements to reduce clutter was. 
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  • July 11, 2016|MediaPost

    Will the [Inter]Scroller Redefine Mobile Ads?

    Article based on research by the IAB, Celtra and PadSquad to prove relevant and considerate advertising through Celtra's Interscroller format, is more effective than intrusive, poor quality ads. Overall, the results were very positive, 35% of the people who saw the scroller ad expressed positive feelings about how the ad revealed itself -- relative to the 16% who said the same for the standard expandable. Ultimately, an ad concept that balances a high degree of interactivity with a less heavy and intrusive user experience can offer advertisers a better means to effectively communicate on mobile.  
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  • July 4, 2016|Advertising Age

    IAB Study Praises Mobile Ad Format I Celtra's Interscroller Video

    An emerging mobile ad unit that fills the screen without covering up editorial content is a promising approach to ad-blocking concerns, according to a study released Thursday by the Interactive Advertising Bureau. "Scrollers" are mobile ad units that appear as a full-screen window onto a creative execution as consumers scroll down on a web page. Because consumers can simply scroll past them, the ads are non-invasive, according to the report. About 67% of those who saw the scroller ad said it was distinctive when compared to all other mobile ads, compared to 57% of people who saw the expandable banner.  
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  • June 27, 2016|Marketing Land

    What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?

    Celtra offers a leading dynamic creative tool, within the AdCreator Software, while citing Celtra for our dynamic creative capabilities, the article explains nicely what some call CMPs and DCOs. Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it differently. In DCO, a variety of ad components — such as main body backgrounds, main images, overlay text, and so on — are dynamically assembled when they are served, according to the particular needs of the impression. Vendors include... Celtra ..
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  • June 27, 2016|Mobile Marketing Magazine

    Creative Thinking; Thoughts from co-founder & CPO, Matevz Klanjsek

    Discussing native capabilities, the future of creative on mobile, the creative revolution, and mobile complexities.   
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  • May 30, 2016|Mobile Marketing Magazine

    The Future of Ad Tech: Terminator or Replicant?

    Matevz Klanjsek, co-founder and CPO explains in Celtra's Global Video Roadshow, the true value and source of better advertising. The incredible and inspiring presentation was summed by the editor of Mobile Marketing Magazine. "The sooner the rest of the digital ad industry loses the obsession with the race to the bottom and starts focusing on quality and premium, the better the industry will be for it."
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  • May 23, 2016|Mobile Marketing Magazine

    Celtra Forms New Customer Success Team and Appoints Christopher Contreras to Lead Client Services Transformation to Pure SaaS Model

    Celtra , the leading user experience platform for digital display, native and video advertising, today announced the appointment of Christopher Contreras to the position of Senior Vice President of Customer Success. Based in Celtra's New York Office, Contreras will be responsible for improving the overall customer experience and driving increased value for AdCreator users globally.
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  • May 5, 2016|Mobile Commerce Daily

    Circle of Advertising Life

    Harry Robinson, Head of Agency and Brand Partnerships US walks through the aftermath of the 'ad-blockalypse', debriefing on what led to this and what can we expect in the life cycle of advertising. "I believe that the consensus would say that the cause of all this is poor ad user experience. More specifically, when we recently surveyed more than 300 media professionals at the end of 2015, we saw that lack of creative relevancy was the main cause of poor user experience – slightly above issues such as ad design, quality and presentation."
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