Press & Media

Celtra, Mindshare and Capcom® Bring Compelling Mobile Rich Media to Twitter and Facebook

February 5, 2013

CAMBRIDGE, Mass. – February 5, 2013 – Celtra Inc., the industry leader for rich media mobile ad serving and analytics, today unveiled a unique social mobile rich media campaign with strategic partner Mindshare and gaming industry powerhouse, Capcom. The campaign, built for Capcom’s new gameDmC Devil May Cry™ ), delivers an engaging, entertaining brand story using mobile rich media combined with the broad reach of the Twitter and Facebook news feeds – the world’s most popular social networks.

“As a pioneer in the gaming industry, we’re constantly looking for new and unique ways to reach and engage our audience,” said Craig Brown, UK Product Manager at Capcom “With the help of Celtra and Mindshare, we’re seamlessly connecting with gamers where they live – on their mobile platforms and in the Facebook and Twitter news feeds.”

The DmC Devil May Cry campaign is the first Celtra mobile rich media execution for Twitter and the first combined social rich media campaign using both Facebook and Twitter platforms. This new approach allows brands like Capcom to tap into social news feeds, the prime real estate to grab a wide audience across social channels. Mobile social rich media gives brands the opportunity to tell their story in an engaging, entertaining and valuable way while using the social channel to reach the broadest relevant audience. These social rich media experiences can be promoted using Facebook and Twitter's mobile advertising products for increased reach and engagement.

“Mindshare selected Celtra last year as its rich media mobile advertising partner because of the company’s comprehensive approach to quickly and easily deliver quality rich media ads to any device,” said James Chandler, head of mobile at Mindshare. “This campaign with Capcom showcases the new and innovative ways that we’re working together.”

This social rich media campaign is built upon Celtra’s AdCreator platform, which takes a unique approach to delivering the next generation of ad display technology. Offering simple implementation of rich engagement features, this creative solution addresses many facets of mid-funnel marketing with regard to prospect interest, intent, direct response and analytics.

“Celtra’s multiscreen functionality means brands don’t have to worry about the complexity of delivering a beautiful user experience to any device. We work on any smartphone, iPad and supported desktop browsers,” said Jonathan Milne, general manager, Europe at Celtra. “The success of this combined Twitter and Facebook rich media campaign means brands now really enjoy the network effect benefits of targeting and quickly converting a much broader audience by becoming part of their trusted social circles.”