CAMBRIDGE, MA - Oct 4, 2012 - Celtra Inc., the industry leader for rich media advertising and analytics across mobile devices, today announced that the company has been named one of the most innovative tech companies of the year in the 2012 American Business Awards(SM). The win marks the second industry recognition for innovation that Celtra has earned in the past two weeks and showcases the company's clear momentum as demand for rich media advertisements on mobile devices continues to expand.
"Celtra is revolutionizing the way that brands can interact with their audience on mobile devices by providing a unique platform that empowers advertisers to create, traffic and track engaging rich media advertisements across hundreds of premium publishers," said Mihael Mikek, founder and CEO of Celtra. "Ads created and served from Celtra's AdCreator platform generated millions of user engagements in the past year and consistently over-performed on key metrics such as first interaction rate, engagement and conversion. Rapid adoption of our platform by major advertisers has resulted in over 40% month-to-month growth in served impressions."
Winners of this year's American Business Awards, also known as the Stevie® awards, were selected by more than 270 executives nationwide who participated in the judging process. Celtra was hand-picked from a field of more than 3,000 nominations from organizations of all sizes and in virtually every industry -- and was specifically recognized for its innovative approach to mobile advertising. AdCreator -- used by 8 out of the top 10 media agencies as well as the top 25 global ad networks, 35 premium publishers and 10 mobile exchanges, DSP Platforms and ad servers -- enables anyone, even those without any software development skills, to quickly create, manage, and measure rich, engaging campaigns that can reach the broadest possible audience without the installation of any proprietary SDKs. Advertisers can easily create the full range of IAB ad formats, from expandable banners to full page video interstitials, and optimize them to run either in-app or via the mobile web on the most popular mobile devices.