Media consumption has radically changed, and consumers’ expectations are higher than ever.
Ads are held to the same high standards as the content they appear next to — and if they don’t meet those standards, nobody pays attention. Or worse, they block you.
In order to connect with consumers, brands need to create experiences that feel meaningful and relevant.
Brands seek direct relationships and engagement with consumers as they compete in the new experience economy. This requires more data collection and data activation. Digital creative presents an opportunity to improve both and deliver relevancy and personalization.
Celtra At Work
“Creative is an increasingly complex challenge for large advertisers and one that is constantly changing due to the rapid evolution of media consumption. People deserve advertising that feels native to each medium and delivers emotional value. Celtra helps us deliver that at global scale.”
KEITH WEED, CMO, UNILEVERWatch the video