Press Releases

December 4, 2018 | Celtra Hires Eli Chapman as Senior Vice President of Brand Strategy and Sales

Former Managing Director at R/GA joins Celtra to lead enterprise-wide initiatives. NEW YORK, Dec. 4, 2018 /PRNewswire/ — Today, Celtra, the leading enterprise Creative Management Platform (CMP), announced that Eli Chapman has joined the company as Senior Vice President of Brand Strategy and Sales. In his role, Chapman will be responsible for the acceleration and growth […]

July 31, 2018 | Celtra AdPlay & Celtra Partnership Brings Best-In-Class Data Driven Advertising to Bangladesh

AdPlay has teamed up with Celtra, the global leader in Creative Management Platforms, to enable best-in-class data driven advertising creative technology for Adplay’s advertisers and publisher partners. This partnership brings together the latest in digital advertising creative technology and media technologies to enable highly effective and engaging real-time customer experiences. As a newly certified Celtra […]

January 2, 2018 | Ad Age Ad Age and Celtra partner on new White Paper: Refocusing the Role of Digital Creative

The White Paper explores a myriad of performance challenges faced by brands in executing their digital advertising campaigns, and how those limitations can be addressed through the use of a Creative Management Platform (or CMP).

June 27, 2017 | PR Newswire Celtra secures $15 million financing to lead creative transformation in digital advertising, providing Brands a Cloud-based Creative Operating System

Celtra, the creative management platform for digital advertising, today announced a $15 million investment led by Unilever Ventures and WPP. Unilever and WPP are partnering to use Celtra's market-leading creative technology across Unilever's global marketing organization and its ecosystem of service providers, technology vendors and media suppliers.

May 18, 2017 | PR Newswire Celtra Partners with the AMP Project; Showcases AMP Ad Creation at Google I/O Event

Celtra Sets New Industry Standard for AMP Ad Creation, Enabling Advertisers to Build Beautiful, Lightning-Fast Ads. Today, Celtra announced support for the creation of AMP Ads in their AdCreator platform. Launched by the open-source AMP Project, AMP Ads are a new standard for making ads faster, lighter and more secure. Celtra's support for AMP Ads […]

April 5, 2017 | Adotas The 30-Second Pre-Roll Must Die. Now What?

Shorter, robust and adaptive interactive video ads are here to the rescue. In a world where even Youtube is aiming to kill the 30-second pre-roll, marketers are again on a quest to redefine digital video advertising. While new standards are successfully cutting ads down to a mere 15, 10 or even 6 seconds, most marketers […]

March 15, 2017 | Mobile Marketer Why brands must develop creative as a scalable layer

Super Bowl Sunday is like Christmas for the advertising industry. Each year, brands and their advertising agencies pay millions of dollars to be featured in what is arguably the year’s most-watched televised event. Brands pour all their efforts into coming up with creative, noteworthy ads to stick out from the pack to create awareness and […]

January 11, 2017 | Chief Marketer 2017: The year we get Mobile right

When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences and failing to realize the promised return on advertising dollars. A recent Forrester survey, “The Mobile Ad Experience Matters To Your Media ROI,” found that only 27% of mobile ads invoked a positive reaction. And that […]

January 3, 2017 | Alma Media Online rich media ads engage users and improve user experience

”Consumers don’t hate ads. They just don’t like bad ads”, read the full interview with Clément Frey, Director of Media Partnerships at Celtra, with Alma Media. Alma Media uses Celtra’s Ad Creator platform to build rich media ad solutions for its clients. The tool makes it technically quick and easy to execute rich media ads. […]