Press Releases

December 20, 2018 | Celtra Named Overall Best Company Culture and Best Company for Women in Comparably 2018 Awards

Leading Creative Management Platform recognized for progressive and innovative workplace culture BOSTON, Dec. 20, 2018 /PRNewswire/ — Today, Celtra, a leading enterprise Creative Management Platform (CMP), announced that the company has been awarded two Comparably 2018 Culture Awards – Overall Best Company Culture and Best Company for Womenamong small companies evaluated across the United States in 2018. The…

December 18, 2018 | Independent Research Firm Names Celtra A Leader In Creative Advertising Technology Evaluation

Celtra receives highest scores possible in the: Product Vision, Supporting Products and Services, and Standard Reporting Tools and Insights criteria. Boston, MA — December 18, 2018 — Today, Celtra announced that it was recognized as a Leader in “The Forrester Wave™: Creative Advertising Technologies, Q4 2018” report by Forrester Research, Inc. Celtra was among the…

December 4, 2018 | Celtra Hires Eli Chapman as Senior Vice President of Brand Strategy and Sales

Former Managing Director at R/GA joins Celtra to lead enterprise-wide initiatives. NEW YORK, Dec. 4, 2018 /PRNewswire/ — Today, Celtra, the leading enterprise Creative Management Platform (CMP), announced that Eli Chapman has joined the company as Senior Vice President of Brand Strategy and Sales. In his role, Chapman will be responsible for the acceleration and growth…

July 31, 2018 | Celtra AdPlay & Celtra Partnership Brings Best-In-Class Data Driven Advertising to Bangladesh

AdPlay has teamed up with Celtra, the global leader in Creative Management Platforms, to enable best-in-class data driven advertising creative technology for Adplay’s advertisers and publisher partners. This partnership brings together the latest in digital advertising creative technology and media technologies to enable highly effective and engaging real-time customer experiences. As a newly certified Celtra…

January 2, 2018 | Ad Age Ad Age and Celtra partner on new White Paper: Refocusing the Role of Digital Creative

The White Paper explores a myriad of performance challenges faced by brands in executing their digital advertising campaigns, and how those limitations can be addressed through the use of a Creative Management Platform (or CMP).

June 27, 2017 | PR Newswire Celtra secures $15 million financing to lead creative transformation in digital advertising, providing Brands a Cloud-based Creative Operating System

Celtra, the creative management platform for digital advertising, today announced a $15 million investment led by Unilever Ventures and WPP. Unilever and WPP are partnering to use Celtra's market-leading creative technology across Unilever's global marketing organization and its ecosystem of service providers, technology vendors and media suppliers.

May 18, 2017 | PR Newswire Celtra Partners with the AMP Project; Showcases AMP Ad Creation at Google I/O Event

Celtra Sets New Industry Standard for AMP Ad Creation, Enabling Advertisers to Build Beautiful, Lightning-Fast Ads. Today, Celtra announced support for the creation of AMP Ads in their AdCreator platform. Launched by the open-source AMP Project, AMP Ads are a new standard for making ads faster, lighter and more secure. Celtra's support for AMP Ads…

April 5, 2017 | Adotas The 30-Second Pre-Roll Must Die. Now What?

Shorter, robust and adaptive interactive video ads are here to the rescue. In a world where even Youtube is aiming to kill the 30-second pre-roll, marketers are again on a quest to redefine digital video advertising. While new standards are successfully cutting ads down to a mere 15, 10 or even 6 seconds, most marketers…

March 15, 2017 | Mobile Marketer Why brands must develop creative as a scalable layer

Super Bowl Sunday is like Christmas for the advertising industry. Each year, brands and their advertising agencies pay millions of dollars to be featured in what is arguably the year’s most-watched televised event. Brands pour all their efforts into coming up with creative, noteworthy ads to stick out from the pack to create awareness and…