Press ReleasesJanuary 11, 2017 | Chief Marketer 2017: The year we get Mobile right
When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences and failing to realize the promised return on advertising dollars. A recent Forrester survey, “The Mobile Ad Experience Matters To Your Media ROI,” found that only 27% of mobile ads invoked a positive reaction. And that…January 3, 2017 | Alma Media Online rich media ads engage users and improve user experience
”Consumers don’t hate ads. They just don’t like bad ads”, read the full interview with Clément Frey, Director of Media Partnerships at Celtra, with Alma Media. Alma Media uses Celtra’s Ad Creator platform to build rich media ad solutions for its clients. The tool makes it technically quick and easy to execute rich media ads….November 28, 2016 | Mobile Marketing Watch Celtra Takes Top Honors at 2016 Effective Mobile Marketing People’s Choice Awards
Celtra, a creative technology platform for video and display brand advertising, announced Tuesday that the company was named the winner of the Ad or Marketing Tech Platform category.November 21, 2016 | Ad Tech Daily MOBKOI Responds to Publisher Demand with Launch of New Creative Studio
MOBKOI leverage Celtra's innovative mobile technology and video formats to launch their new Creative Studio! Congratulations MOBKOI!October 13, 2016 | eMarketer What Makes the Perfect Mobile Ad?
When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance to them.October 13, 2016 | PRNewsWire Celtra Shortlisted for the Effective Mobile Marketing People’s Choice Awards
Celtra, the leading creative technology platform for video and display advertising, today announced that the company has been named a finalist under the Ad or Marketing Tech Platform category in the Effective Mobile Marketing People's Choice Awards. In addition, Celtra's Chief Revenue Officer, Jonathan Milne, has been named a finalist under the Mobile Marketer of the Year…October 5, 2016 | Digerati Can data conquer the mobile ad blocking global trend?
Digerati sat down with Richard Knott, Regional Director, APAC at Celtra, to dig a little deeper into the core issue and find out what role data may play in stopping the blocking epidemic.September 22, 2016 | Mobile Marketing Magazine Celtra Sees Improved Q2 Ad Engagement Figures
Rich media ad tech firm Celtra has released its Q2 Mobile Ad Performance Report. In Q2, most impressions were seen in the Consumer Packaged Goods (CPG) industry and on smartphone devices. Slightly more impressions ran in in-app environments than on web. The report found overall improvement across key engagement metrics, including ad expansion rate, ad engagement rate…September 22, 2016 | ExchangeWire Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Pre-roll versus mid-roll video ads; Growth of programmatically traded ads; [Celtra's] FMCG & mobile ads.