Press Releases

September 14, 2016 | Mobile Marketing Magazine When Premium Goes Programmatic! Interview with Celtra’s CPO, Matevz Klanjsek

Programmatic trading is transforming the way that marketers, publishers and brands can work, providing tools that reach more targeted audiences while still working at massive scale. The ability to reach people on their most personal devices has never been more powerful. (Article includes case study 'SpringHill Suites by Marriott video interscroller, served programmatically with PadSquad')​

September 12, 2016 | AdNews (APAC) GroupM taps UTS data visualisation tech to explain viewability standard

GroupM’s annual technology event Mlab is returning this week and as part of the exhibition the media agency network is tapping into University of Technology Sydney’s cutting edge data visualisation room to look under the hood of viewability. The event, now in its fourth year, is part of GroupM’s efforts to showcase to clients some…

September 5, 2016 | MediaPost AdTheorent Partners With Celtra To Optimize Cross-Device Trolli Brand Campaign

AdTheorent, a predictive targeting digital ad network, announced the results of the “Crawlers for Ballers” cross-screen campaign promoting Trolli’s Sour Brite candy. The ad campaign featured AdTheorent’s Cross-Environment Map (CEM) in conjunction with Celtra’s Universal Expandable Flex ad format. 

September 5, 2016 | PerformanceIN It’s Time for Premium Publishers to Consider Mobile Before Desktop

"Mobile ads are no longer about the hard sell.. elements such as the vertical video formats, are designed to ensure minimal effort is needed by the user to either engage with or exit the ad." The full article is available to read here

August 26, 2016 | eMarketer Mobile Device Users Are Receptive to Ad [Inter]Scrollers

Ad scrollers, a format that appears as a window revealing creative as the user scrolls, can have a positive effect across brand metrics, such as purchase intent and awareness. According to research, 51% of mobile device users who saw ad scrollers viewed a brand more favorably afterward, which is higher than the 46% of respondents…

August 17, 2016 | The Drum The Scroller proving most popular mobile advertising format study claims

The emerging mobile ad concept, the scroller, has increasingly been adopted by publishers and vendors alike and is set to become increasingly useful – particularly for content marketers as the scroller can run smoothly onto and off the screen as a user scrolls through an article – decreasing the tendency to block or overlook ads…

August 12, 2016 | IAB Australia Mobile Creativity: From the Experts

On August 3 members of the IAB Mobile Advertising Council participated in the “Latest and Greatest in Mobile Creativity” seminar at PwC. Read the event summary, speakers from GroupM, Celtra, Yahoo7 and Big Mobile The event was opened by Mihael Mikek, founder and CEO of Celtra, who was pleased to see so many people at the event. He…

August 10, 2016 | Mobile Marketer SpringHill Suites by Marriott® Launches First-to-Market Mobile Programmatic Interscroller

SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic  interscroller  format to offer users an immersive tour of a room, resulting in nearly three times higher ad engagement than the benchmark for hospitality brands.

July 27, 2016 | Hotmob and Celtra Join Forces to Debut Interscroller Network in Hong Kong

  Hotmob, Hong Kong’s leading mobile advertising marketplace is pleased to collaborate with Celtra launching the first branded video-enabled ‘Interscroller Network’ in Hong Kong. As one of the world’s highest smartphone penetration countries, 96% of Hong Kong smartphone users spend as much as 5 hours weekly on average watching more than 147 online videos per…