Press ReleasesJuly 27, 2016 | Mobile Marketing Magazine Celtra Forms New Customer Success Team and Appoints Christopher Contreras to Lead Client Services Transformation to Pure SaaS Model
Celtra , the leading user experience platform for digital display, native and video advertising, today announced the appointment of Christopher Contreras to the position of Senior Vice President of Customer Success. Based in Celtra's New York Office, Contreras will be responsible for improving the overall customer experience and driving increased value for AdCreator users globally.July 27, 2016 | Mobile Marketing Watch Celtra Pursues Better Ad UX for Fortune 500 Brands with Video and Programmatic Creative
Celtra wants to help its Fortune 500 clients access the best platform for digital display, video, and native advertising. It’s working, too: Celtra recently announced platform growth exceeding 50 percent in Q1 compared to the prior year. “Celtra is seeing strong momentum in newly launched ad products and core capabilities such as video and programmatic creative,…July 27, 2016 | Mobile Commerce Daily Circle of Advertising Life
Harry Robinson, Head of Agency and Brand Partnerships US walks through the aftermath of the 'ad-blockalypse', debriefing on what led to this and what can we expect in the life cycle of advertising. "I believe that the consensus would say that the cause of all this is poor ad user experience. More specifically, when we recently…July 27, 2016 | Marketing Land What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?
Celtra offers a leading dynamic creative tool, within the AdCreator Software, while citing Celtra for our dynamic creative capabilities, the article explains nicely what some call CMPs and DCOs. Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it differently. In DCO, a variety of ad components — such as…July 27, 2016 | eMarketer Marketers Find Ad Clutter Challenging
Research from Celtra found that publishers are looking to improve the ad experience for users. More than half of US media professionals said it was important to improve the creative content of the ad. Another 44.6% said making the creative messaging more relevant was key. Nearly a third of media professionals surveyed by Celtra said that improving…July 26, 2016 | MediaPost Will the [Inter]Scroller Redefine Mobile Ads?
Article based on research by the IAB, Celtra and PadSquad to prove relevant and considerate advertising through Celtra's Interscroller format, is more effective than intrusive, poor quality ads. Overall, the results were very positive, 35% of the people who saw the [Inter]scroller ad expressed positive feelings about how the ad revealed itself — relative to…July 26, 2016 | Mobile Marketing Magazine Creative Thinking; Thoughts from co-founder & CPO, Matevz Klanjsek
Discussing native capabilities, the future of creative on mobile, the creative revolution, and mobile complexities.July 26, 2016 | Mobile Marketing Magazine The Future of Ad Tech: Terminator or Replicant?
Matevz Klanjsek, co-founder and CPO explains in Celtra's Global Video Roadshow, the true value and source of better advertising. The incredible and inspiring presentation was summed by the editor of Mobile Marketing Magazine. "The sooner the rest of the digital ad industry loses the obsession with the race to the bottom and starts focusing on…July 4, 2016 | Advertising Age IAB Study Praises Mobile Ad Format I Celtra’s Interscroller Video
An emerging mobile ad unit that fills the screen without covering up editorial content is a promising approach to ad-blocking concerns, according to a study released Thursday by the Interactive Advertising Bureau. "Scrollers" are mobile ad units that appear as a full-screen window onto a creative execution as consumers scroll down on a web page. Because…