Press Releases

April 15, 2016 | Mobile Marketer Social media ads deliver relevancy while in-app ads fall short

Executives from Celtra and Opera Mediaworks at the MMA Mobile Automation and Programmatic Leadership Forum revealed that only 6.5 percent of consumers find in-application ads relevant, while social media ads deliver 17.3 percent relevancy, highlighting the importance of hitting consumers on the right platform.

April 12, 2016 | Celtra Powers Ad User Experience for more than 2,500 Brand Advertisers and Two-Thirds of the Fortune 500

Celtra’s AdCreator runs $400M in mobile and cross-screen media buys.

March 29, 2016 | Celtra Announces New Paid Parental Leave Policy

Company sets new benefits standard for mid-sized tech businesses to support new parents.

March 11, 2016 | B&T Magazine Yahoo7 Launches Market-First Mobile Interscroller With Haptic Feedback Ad Format

In an Australian first, Yahoo7 has today launched, Mobile Interscroller with Haptic Feedback, a new mobile advertising format for Android together with Celtra, a HTML5 creative and analytics platform for display and video advertising.

March 8, 2016 | APAC CIO Outlook How a CMO can Control their Brand and Advertising Effectiveness, in the Mobile Age

We are truly in the age of mobile, and our focus on it within the advertising industry is no different. In Q3 of 2015, 78% of Facebook’s advertising revenue came from mobile*. Concurrently, we’re seeing an explosion in adblocking ascertain quarters of the advertising industry, accelerated by programmatic media trading, have trampled on the needs…

March 8, 2016 | Mobile Marketing Magazine Block Party

When Interactive Advertising Bureau President and CEO Randall Rothenburg used his opening address at the IAB Summit in January to accuse ad blocking firm Adblock Plus of being an “unethical, immoral, mendacious coven of techie wannabes” and an "old-fashioned extortion racket" it was a sign, if one were needed, that the gloves were well and…

January 27, 2016 | B&T Yahoo7 Rolls Out New Ad Format With Launch Of Vertical Video Carousel

Yahoo7 has kicked off its new Vertical Video Carousel ad format with McDonald’s and Telstra today, capitalising on the changing viewing behaviours that are occurring in mobile usage.

January 6, 2016 | FIPP What does 2016 have in store for digital publishers?

Innovative, enlightening and – at times – turbulent, 2015 has been anything but dull for digital publishers. So, how will the developments of the last 12 months evolve in the year ahead?

January 4, 2016 | ExchangeWire Industry Thought Leaders Share Predictions for 2016

The online advertising industry evolves at a rapid pace, driven by changes in consumer behaviour and advancements in technology.