Content Scaling Just Got Easier

Finally, automation is here for creative production, allowing creative and marketing teams to multiply creative volume and variety, go to market faster, and out-market the competition.

The Magic Behind Creative Automation

Let our software do the work computers were born to do, so you and your team can focus on the next breakthrough idea.

1.

Design On-Brand Master Templates

With a design-first approach and familiar UX, use a wide range of creativity features and animation tools to create unique, brand-specific master templates.

Built-in design intelligence automates image cropping as well as line break and layout management.

Add new sizes and components
Lock key layers for brand governance
Set text and design rules

2.

Separate Content From Design With Content Feeds

Build or import a content repository that is managed separately from design. Tag and organize headlines, translations, CTAs, offers, images, and more all in one place.

Make instant message or product assets changes without ever opening a design file.

Manage content separately from Design
Add translations, products, images, CTAs, pricing, promotions
Pipe in data via API or drag and drop

3.

Generate Creative Variants on Demand

Select the specific Master Template and channels and sizes required, connect the template to a Content Feed, and generate creative variants on demand. Hundreds to thousands of images, banners, social ads, or videos–ready to go in minutes. All brand safe because designers are in control.

Generate assets for all channels and sizes
Preview changes and variants in real-time
Customize unlocked layers
Empower non-designers to produce variants on demand

Your Content Variety Toolbox

When teams have more time to spend on ideation and creative variety, content scaling dimensions become important. With Celtra, you’ll control multiple dimensions, including Design & Layout, Content & Variants, Channel & Size, and Language & Market.

Design & Layout

Variety of designs and layouts required across campaign phases, product line assets and/or messages (copy heavy, product-focused, video etc.)

Content & Variants

Creative variety can be increased with messages, offers, CTAs, products, photo assets, and more.

Channel & Size

Master designs can be applied across channels and sizes dictated by owned or paid channels.

Language & Market

Copy, language, and other market-specific content changes dictated by regions or markets.

New Levels of Creative Collaboration and Agility

Centralize design, review, and distribution under one roof with Celtra Creative Automation. Bring designers, marketers, producers, and channel teams together and never miss a launch date again.

Production

Separate design from content, design pixel-perfect master templates, and use built-in brand controls critical to content scaling.

Review

Move review out of email with centralized, interactive preview and approval tools for faster review cycles.

Distribution

Easy export and API distribution to owned and paid channels: social, video, display, email, and more.

All Stakeholders On The Same Page

Celtra empowers the complete set of marketing stakeholders with all the internal and external roles and permissions management you’d expect from enterprise SaaS software.

For Designers

Celtra CA allows designers to focus on the most fun and creative aspects of the work by freeing them from monotonous, repetitive tasks. With our design-first software, pixel-perfection is in reach–regardless of the size or scope of the campaign.

Familiar UI
  • UX  aligned with other major design tools
  • Adobe Photoshop integration
Timeline Animation
  • Mighty tools for motion graphics and animation of still or video content
  • Template builder for production of animated video, social, or display assets
Typography
  • Out-of-the-box library of Monotype fonts
  • Custom fonts upload for unlimited use
Powerful Components
  • An award-winning selection of drag & drop components
  • Code-free design of e-commerce or lifestyle templates

For Creative Operations

With Celtra CA, reviewing, monitoring, commenting, and sharing work across campaigns of any size has never been easier and faster for producers and managers.

Celtra provides full transparency into the content scaling workflow from start to end. Your design teams enjoy drastically simpler workflows while marketers are able to launch more content, faster.

For Marketers

Celtra CA helps marketers launch campaigns on time, no matter the size and scope. It reduces the friction of creating new variants–so marketers can act on local insights and create variants on demand without having to start the production process from scratch.

Use Cases

When you add Creative Automation, you reduce the friction of creating new assets, giving your teams increased capacity, agility, and speed.

Increase Team Capacity and Asset Volume

With the goal of increasing their annual asset volume by 12x, a global subscription service that produces +3000 assets in 30+ languages and markets per global campaign adopted Celtra. Content scaling challenges:

  • Speed: multiple campaigns per year versus one per year
  • Preserve extremely high level of design craftsmanship (pixel perfect)
  • Secure text line break rules are followed across multiple sizes and languages

Trust Our Numbers

5,000+

Assets From 1 Template

25,000+

Variants Per 1 Campaign

485,000+

Creatives Produced

Get Started With Creative Automation Today

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