The Magic Behind Creative Automation
Let our software do the work computers were born to do, so you and your team can focus on the next breakthrough idea.
Design On-Brand Master Templates
With a design-first approach and familiar UX, use a wide range of creativity features and animation tools to create unique, brand-specific master templates.
Built-in design intelligence automates image cropping as well as line break and layout management.
Separate Content From Design With Content Feeds
Build or import a content repository that is managed separately from design. Tag and organize headlines, translations, CTAs, offers, images, and more all in one place.
Make instant message or product assets changes without ever opening a design file.
Generate Creative Variants on Demand
Select the specific Master Template and channels and sizes required, connect the template to a Content Feed, and generate creative variants on demand. Hundreds to thousands of images, banners, social ads, or videos–ready to go in minutes. All brand safe because designers are in control.
Your Content Variety Toolbox
When teams have more time to spend on ideation and creative variety, content scaling dimensions become important. With Celtra, you’ll control multiple dimensions, including Design & Layout, Content & Variants, Channel & Size, and Language & Market.
Design & Layout
Variety of designs and layouts required across campaign phases, product line assets and/or messages (copy heavy, product-focused, video etc.)
Content & Variants
Creative variety can be increased with messages, offers, CTAs, products, photo assets, and more.
Channel & Size
Master designs can be applied across channels and sizes dictated by owned or paid channels.
Language & Market
Copy, language, and other market-specific content changes dictated by regions or markets.
New Levels of Creative Collaboration and Agility
Centralize design, review, and distribution under one roof with Celtra Creative Automation. Bring designers, marketers, producers, and channel teams together and never miss a launch date again.
All Stakeholders On The Same Page
Celtra empowers the complete set of marketing stakeholders with all the internal and external roles and permissions management you’d expect from enterprise SaaS software.
Celtra CA allows designers to focus on the most fun and creative aspects of the work by freeing them from monotonous, repetitive tasks. With our design-first software, pixel-perfection is in reach–regardless of the size or scope of the campaign.
- UX aligned with other major design tools
- Adobe Photoshop integration
- Mighty tools for motion graphics and animation of still or video content
- Template builder for production of animated video, social, or display assets
- Out-of-the-box library of Monotype fonts
- Custom fonts upload for unlimited use
- An award-winning selection of drag & drop components
- Code-free design of e-commerce or lifestyle templates
For Creative Operations
With Celtra CA, reviewing, monitoring, commenting, and sharing work across campaigns of any size has never been easier and faster for producers and managers.
Celtra provides full transparency into the content scaling workflow from start to end. Your design teams enjoy drastically simpler workflows while marketers are able to launch more content, faster.
Celtra CA helps marketers launch campaigns on time, no matter the size and scope. It reduces the friction of creating new variants–so marketers can act on local insights and create variants on demand without having to start the production process from scratch.
When you add Creative Automation, you reduce the friction of creating new assets, giving your teams increased capacity, agility, and speed.
Proactively build libraries for quick activation
By using a set of agile and flexible creative master templates for various scenarios, brands can instantly create new waves of content on-demand. Multiple teams are empowered to operate independently with brand-safe, editable creative templates.
Creative Automation enables creative teams to maintain creative quality and consistent brand voice as they are able to:
- Move at the speed of culture, by being able to collaboratively edit master templates in the cloud to support business and consumer changes
- Spend less time redoing and starting over, by leveraging pre-approved styles and master templates for new campaigns and marketing efforts
- Be more proactive, bringing solutions and options forward because less time needs to be spent on execution