Celtra is Dominating the Mobile Display Ad Category at IAB MIXX Awards

This article was written by Vanja B. Brzin, Director of Product Marketing at Celtra

The awards season is upon us with many deadlines looming. The one that we are most excited about this year are the IAB MIXX Awards celebrating groundbreaking impact and creativity in digital advertising.

We are overjoyed to announce the four shortlisted campaigns. With three out of four campaigns nominated in the Mobile Display Ad – Custom category coming from Celtra, one could say we are pretty much dominating the field.

Together with some of our most prominent clients we submitted campaigns for which we believe are breaking the patterns of mobile display advertising. The Jeep Renegade campaign is a perfect example of a data-driven creative that presents the user with a most relevant message based on brand target audiences, the Porsche creative is an extremely advanced ad journey dynamically optimizing creative assets while Wheat Thins really makes the most out of our HTML5 technology and brings a new product to the market with a fun and immersive game.

Check out all Celtra nominees below, while we keep our fingers crossed. We couldn’t have done it without our agency partners and brand marketers who believe so strongly in the importance of creative message and execution and we look forward to hopefully celebrating a win with all of you in September!

Mobile Display Ad – Custom category

• Jeep Renegade 2015
  • Fiat Chrysler Automobiles / Jeep & UM Detroit, SapientNitro, and Celtra
• Porsche Sports Car 2014
  • Porsche Cars North America & OMD Chicago and Celtra
• Wheat Thins
  • Mondelēz International / Wheat Thins & AKQA, Opera Mediaworks, Starcom MediaVest Group, and Celtra

Mobile Display Ad – IAB Rising Stars category

• Pandora Reactive Pull
  • Pandora Jewellery & Cream, Hearst Magazines UK, and Celtra