by Celtra // July 20, 2012 // Blog

Excitement was in the air last night at the Mass Technology Leadership (MassTLC) Awards program as they announced that Celtra is as a Finalist in the "Innovative Technology of the Year – Mobile" category for Celtra- Facebook Rich Media Post.
Hundreds of members from across the tech community turned out to network and to hear the names of the 2012 finalists. MassTLC received a record number of nominations this year with a new judging model that included 55 executives, investors, analysts, media and thought leaders who participated in the finalist selection.

Excitement was in the air last night at the Mass Technology Leadership (MassTLC) Awards program as they announced that Celtra is as a Finalist in the “Innovative Technology of the Year – Mobile” category for Celtra- Facebook Rich Media Post.

Hundreds of members from across the tech community turned out to network and to hear the names of the 2012 finalists. MassTLC receive a record number of nominations this year with a new judging model that included 55 executives, investors, analysts, media and thought leaders who participated in the finalist selection.

The pool of finalists will be further narrowed over the coming weeks and the winners will be announced on Thursday, September 13, at the MassTLC Leadership Awards Gala at the Boston Renaissance Waterfront Hotel in Boston.

Rich Media Post

Rich Media Post allows brands to quickly and easily build rich media experiences and publish them on their Facebook Pages as Facebook posts. The HTML5 rich media units are tailored for Facebook’s mobile audience and take advantage of the unique capabilities of smartphones and tablets such as touch, gyroscopic features and location-awareness. When fans tap the post within their News Feed, they immediately start interacting with an immersive full-screen experience, which leverages the user’s Social Graph and generates personalized, visual branded content that can easily be shared with their friends. Friends can seamlessly jump into the brand experience themselves by tapping on the generated content seen in their News Feed. Brands using Celtra’s Rich Media Post for Facebook include Angry Birds, AT&T, Dunkin’ Donuts, Macy’s, Mars Chocolate North America and Paramount Pictures.

Dunkin Donuts Rich Media Post

Customize your coffee. Select your brew, tap beans, add ingredients and share your personalized brew with others.

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