by Sonny Yoon // December 11, 2018 // Blog

We are extremely pleased to report that Forrester Research named Celtra a Leader in The Forrester Wave™ Creative Advertising Technologies, Q4 2018 Report. Celtra was among the select companies that Forrester invited to participate in its Q4 2018 Forrester Wave™ evaluation, Creative Advertising Technologies. In this evaluation, Celtra received the highest ranking in the Product Vision, Supporting Products and Services, and Reporting Tools and Insights categories, scoring 5 out of 5 potential points.

Industry Milestone

We believe this report underscores creative adtech’s growing importance to marketers as a primary means of improving advertising effectiveness.

According to the Forrester report, “The creative advertising technology market is growing because B2C marketers recognize that, in the programmatic era, they underestimated the significance of creative in forging meaningful connections with consumers — their top challenge. This market growth is, in large part, because B2C marketing pros increasingly trust creative adtech providers to act as strategic partners, advising them on top creative decisions.”

Among Vendors Who Lead the Pack

Working hand in hand as strategic partners with our customers to solve some of their biggest digital advertising challenges – improving creative, streamlining workflows, and increasing operational efficiencies – is what, in our opinion, separates Celtra from the rest of the pack. Furthermore, we think Celtra is uniquely positioned among the leaders with proven software  that has been battle tested by some of the biggest companies in the world; enterprise companies with complex organizational structures, a myriad of partnerships and daunting localization challenges.

Forrester found that “Celtra is a good partner for global advertisers that want to localize creative…Celtra understands the challenges faced by marketers who wish to respect local cultural nuances while coordinating their advertising initiatives from a central hub.” Celtra was also “noted [for] its capabilities to streamline the creative process and improve speed-to-market” and “received the highest praise possible from customers for its customer service and support…”

The Future of Creative AdTech Looks Bright

Forrester states that, “Creative ad technology platforms promise to bridge the gulf between the art and science of advertising and to inform creative development and execution with data that will result in compelling, relevant, and measurable advertising.” We couldn’t have said it better ourselves.

To read the report in its entirety, you can download it here.

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