Mobile programmatic explained

Industry leaders came together at IAB’s Mobile Programmatic Townhall event to discuss today’s landscape, including the intricacies and opportunities of the mobile programmatic arena.

Later that day Matevz Klanjsek, Celtra’s CPO and co-founder, offered his insight on mobile programmatic by answering the following questions:

• What is mobile programmatic?
• What is the value to advertisers of using this technology?
• What’s different about mobile programmatic, and why does it matter?
• Are there any concerns exclusive to mobile programmatic that the industry should be paying attention to?
• Can programmatic coexist with creativity in mobile?

Click here for more IAB interviews, featuring Rob Kramer, General Manager of Mobile, OpenX; Brian Murphy, Sr. Director, Publisher Relations, Yahoo; and Matevz Klanjsek, Co-Founder and Chief Product Officer, Celtra.