by Celtra // July 19, 2012 // Blog

What do H&M, Madagascar 3 and American Family Insurance have in common? They’ve all made our favorite ads list for the second quarter. Across the board, we’re seeing that advertisers have made huge strides by integrating video, gaming, social media and location elements into their mobile campaigns. Marketers are continuing to push the mobile advertising envelope by providing highly engaging, interactive experiences that are meaningful to their target consumers.

What do H&M, Madagascar 3 and American Family Insurance have in common? They’ve all made our favorite ads list for the second quarter. Across the board, we’re seeing that advertisers have made huge strides by integrating video, gaming, social media and location elements into their mobile campaigns. Marketers are continuing to push the mobile advertising envelope by providing highly engaging, interactive experiences that are meaningful to their target consumers.

Below are the top 5 rich media mobile ads for the second quarter, listed in alphabetical order.

American Family Insurance

Footlocker Kickstagram

H&M Swim

Macy’s Brasil

Madagascar 3

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