by Celtra // October 4, 2018 // Blog

End of September was super exciting for Celtra’s APAC Team which attended and contributed to the first-ever Programmatic Malaysia 2018 event.

The event brought together leading industry experts, advertisers, media owners and technology enablers to share their thoughts on the overall programmatic ecosystem, learn about current challenges, opportunities and innovations in Asia, as well as give a holistic perspective on Malaysia’s programmatic landscape.

Interesting and vibrant conversations about the future of programmatic evolution in data, machine learning and challenges in the “world of measurement” took place at Celtra’s booth. In addition, Raushida Vasaiwala (APAC General Manager, Celtra) hosted a talk, titled “True Dynamic Creative Optimization”.

She highlighted the fact that “effective digital ads” is a topic that everyone is talking about, but that very few truly embrace and implement it. Fortunately, Dynamic Creative Optimization (DCO), which allows for highly personalized advertising, is helping to change that. Celtra’s stage time ended up with Raushida hosting Tom Van den Berckt (Head of Digital Marketing and Web @Maxis) on stage and showcasing how Maxis was able to execute their World Cup campaign to deliver more effective ads with tremendous efficiency using DCO.

Celtra Programmatic Malaysia 2018 - Raushida Vasaiwala

“It’s important being a part of industry events like this and to keep pushing innovation and effective digital advertising forward. We are extremely happy when we get to present game changing work together with our clients and endorse the importance of creative in digital.

Brands in APAC are at the forefront of innovation and experimentation to step up their digital advertising game. To stay out front, it is imperative to have a holistic view and control over the overall digital strategy, and not ignore creative, which is an important lever to maximize technology investment and business outcomes.”

Raushida Vasaiwala
APAC General Manager, Celtra

 

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