by Celtra // July 16, 2019 // Blog

RISE 2019 was an incredible opportunity to interact with some of the brightest minds in redefining the technology landscape.

If you didn’t catch our panel “The Possibilities of Creative AI” or at the booth, you can learn how Celtra is transforming digital advertising below.

Creative at the Speed of Culture

We’ll begin by introducing ourselves. Celtra is software that empowers your creative teams and agencies on the hunt for creative effectiveness. Using our leading Creative Management Platform (CMP), businesses have one centralized place to make, manage, measure, and master digital ads while connecting media, marketing, and creative teams.

The Content Gap Solution

As marketing evolves, there’s a growing requirement for more advertising content. There are more connected consumers than ever, across an ever-fragmenting number of channels and screens. Inefficient processes, lack of creative scaling technology, and fast-moving requirements are putting extreme strain on creative production teams. At Celtra, we call this challenge “The Content Gap”:

This dilemma yields low quality creative, not enough assets, and missed advertising opportunities. Celtra’s software is designed to help advertisers close this gap by giving new design tools and workflow capabilities to marketers — transforming how creative agencies / teams, media agencies / in-house buyers, and marketers collaborate. Users can do more with less, meeting the demands of your marketing strategy without needing to increase budget.

Sound interesting? Fill out the form below to find out more.

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