July 31, 2018 // News & Media

AdPlay has teamed up with Celtra, the global leader in Creative Management Platforms, to enable best-in-class data driven advertising creative technology for Adplay’s advertisers and publisher partners.

This partnership brings together the latest in digital advertising creative technology and media technologies to enable highly effective and engaging real-time customer experiences.

As a newly certified Celtra partner, AdPlay joins other leading global demand side platforms for programmatic media buying. Adplay will work closely with local publishers to help them get certified as Celtra publishers which will enable them to better monetize their inventory.

AdPlay and Celtra will also work together to help brands and agencies address the needs and challenges of creative and rich media production, including the utilization of data to drive creative development and optimization.

“Creative development and management is an increasingly complex challenge for advertisers and agencies. It is constantly changing due to rapid evolution of media consumption. Rich media is becoming an integral part of digital campaigns in Bangladesh as the target audience expects a more personalized ad experience. We believe Celtra’s Creative Management Platform will allow our advertisers to vastly reduce the time and complexity that goes into creative development while being able to make incredible digital campaigns.” said Kaymun Amin, CEO of AdPlay.

Raushida Vasaiwala, Director, Business Development of Celtra said, “Celtra with its best-in-market CMP, can play a critical role in simplifying the challenges of digital advertising in Bangladesh. Our CMP supports partners with streamlined creative production, ad management tools, and analytics to drive ad effectiveness, innovation, and personalization at scale. We are excited to partner with an innovative company like AdPlay, and together, to push creative boundaries to drive ad effectiveness and improved inventory value for AdPlay’s advertisers and supply partners.”

 

About Celtra

Celtra empowers agencies, media suppliers and brand leaders with the leading creative technology for data-driven brand display advertising across all screens including mobile, tablets and desktop. Headquartered in Boston, the company has global offices in New York, London, San Francisco and Singapore.  

Celtra is trusted by some of the world’s largest brands and media companies including Unilever, L’Oréal, Pepsi, Microsoft, Toyota, Apple, Ford, Netflix and powers digital marketing ads for more than 3,500 brands and two-thirds of the Fortune Global 500.  Unilever Ventures and WPP Ventures have invested in the company. For more visit http://www.celtra.com

About AdPlay

AdPlay is an ad-tech company based in Bangladesh. Adplay empowers brands and agencies to run intelligent campaigns using breakthrough creatives and ad formats and targeting the right audience powered by data.  Adplay programmatic DSP gives advertisers unprecedented reach on open inventory on multiple global exchanges as well as private marketplace deals in some of the leading local and global publishers. For more visit http://adplay-mobile.com

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