Former Managing Director at R/GA joins Celtra to lead enterprise-wide initiatives.
NEW YORK, Dec. 4, 2018 /PRNewswire/ — Today, Celtra, the leading enterprise Creative Management Platform (CMP), announced that Eli Chapman has joined the company as Senior Vice President of Brand Strategy and Sales.
In his role, Chapman will be responsible for the acceleration and growth of Celtra’s brand direct business, which includes some of the largest and fastest growing brands in the world. Chapman will lead strategy and guide execution for brands that leverage Celtra’s Creative Management Platform, working closely with marketers, their agencies and their consultancies, to help them transform their marketing initiatives.
A veteran marketing professional, Chapman spent nearly two decades leading digital transformation efforts across the advertising industry. Most recently, as Managing Director/Global Head of Media and Connections at R/GA, Chapman helped clients develop and execute digital-first strategies for online and offline media innovation, building out an integrated cross-functional talent-rich team. Prior to R/GA, Chapman was Senior Director, Client Partner at TubeMogul, where he developed and implemented the company’s client partnership model and led a bespoke team designed to onboard and grow the company’s most strategic brand-direct relationships, including L’Oreal USA, Johnson & Johnson, and Heineken. He previously founded his own digital agency where his largest clients included The Coca-Cola Company and Proximo Spirits.
“Eli is a seasoned marketing innovation leader with frontline experience at the intersection of creative, media, technology, and data,” said Miha Mikek, CEO and co-founder, Celtra. “It’s at that intersection that Celtra has built our industry leading Creative Management Platform, and we are thrilled to have Eli’s skills and expertise on our team.”
“As marketers begin to realize the promise of technology and data, there is still a divide between the beauty of big creative ideas and the reality of digital marketing,” said Eli Chapman. “No one is better positioned than Celtra to bridge that divide and help scale great creative across digital channels. I feel privileged to join the world-class Celtra team in our mission of building out a Creative Management Platform that helps brand marketers and creative professionals transform their creative strategy across their entire organization.”
Chapman will operate out of Celtra’s New York City office and report directly to Jonathan Milne, Chief Revenue Officer, Celtra. His appointment is effective immediately. To learn more about Celtra’s leadership team, visit: https://www.celtra.com/management/
Celtra is the Creative Management Platform (CMP) for digital advertising. Celtra’s enterprise CMP is cloud-based, self-service software for managing the entire creative lifecycle of digital advertising — improving advertising effectiveness while reducing operational costs.
Media consumption has radically changed, and consumers’ expectations are higher than ever. In order to connect with consumers, brands need to create experiences that are meaningful and relevant. Celtra’s enterprise software platform enables global brand marketers to centralize control over the creative lifecycle, and quickly and intelligently deploy relevant, personalized creative across display, video and social channels.
Celtra is headquartered in Boston (MA), with offices in New York City, San Francisco, London (UK), Singapore, and Ljubljana (SI). For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.
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